Deal Boosts MediaWhiz's Lead Management Technical Capabilities
NEW YORK, April 9, 2008 -- MediaWhiz today announced the acquisition of LeadROI's Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
See: biz.yahoo.com/prnews/080409/nyw042.html?.v=101
miércoles, 9 de abril de 2008
lunes, 7 de abril de 2008
Jason Cohen on Affiliate Marketing (DMNews 4.7.08)
Jason Cohen
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
miércoles, 2 de abril de 2008
ShoppingAds News: eBay Transition Away from CJ
Many of you have already been made aware that eBay has begun migrating their affiliate program from Commission Junction to an in-house affiliate program, the eBay Partner Network. This is great news for all ShoppingAds users as their new solution is more flexible and efficient in helping us deliver more income for everyone! We will continue to run just as before, but please be aware that there may be a possible slight reporting delay as eBay finalizes this transition. Also, just a friendly reminder that effective February 2008, payouts will take place on the 4th of every month and include all the earnings from the entire previous month.
Thank you for your continued business and support!
Thank you for your continued business and support!
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