Deal Boosts MediaWhiz's Lead Management Technical Capabilities
NEW YORK, April 9, 2008 -- MediaWhiz today announced the acquisition of LeadROI's Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
See: biz.yahoo.com/prnews/080409/nyw042.html?.v=101
miércoles, 9 de abril de 2008
lunes, 7 de abril de 2008
Jason Cohen on Affiliate Marketing (DMNews 4.7.08)
Jason Cohen
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
miércoles, 2 de abril de 2008
ShoppingAds News: eBay Transition Away from CJ
Many of you have already been made aware that eBay has begun migrating their affiliate program from Commission Junction to an in-house affiliate program, the eBay Partner Network. This is great news for all ShoppingAds users as their new solution is more flexible and efficient in helping us deliver more income for everyone! We will continue to run just as before, but please be aware that there may be a possible slight reporting delay as eBay finalizes this transition. Also, just a friendly reminder that effective February 2008, payouts will take place on the 4th of every month and include all the earnings from the entire previous month.
Thank you for your continued business and support!
Thank you for your continued business and support!
lunes, 18 de febrero de 2008
ShoppingAds - Ebook released
Michael Brown has just released on ebook focusing on ShoppingAds and how to make more money with our program. I had a chance to review the ebook and he did a great job detailing our program and giving tips on optimization. The ebook can be purchased at EasyShoppingAdsProfits.com Thx for your work Michael!
domingo, 10 de febrero de 2008
Update: ShoppingAds - Temporary CPA outage: FIXED!
ShoppingAds Publishers displaying CPA ads will notice blank ads being shown. We are aware of the issue and are working it out as I type. Update coming soon when everything is back in order. Thanks for your patience!
Update: this has been fixed if you were seeing issues with the ads they should be working now or will be shortly, thx again!
Update: this has been fixed if you were seeing issues with the ads they should be working now or will be shortly, thx again!
martes, 8 de enero de 2008
AuctionAds moves to ShoppingAds!
We are excited to announce that we have merged our AuctionAds and ShoppingAds products into one product that will be located at ShoppingAds.com. ShoppingAds is a hybrid product that serves both CPA (cost per action) ads provided by eBay and CPC (cost per click) ads provided by our shopping comparison engine partners. For existing AuctionAds users the only change you will see is the "Ads By AuctionAds" displayed on your ads will change to "Ads By ShoppingAds". The other significant change is the ability for you to become a Premium Publisher.
By becoming a premium publisher you will have the opportunity to be paid on a CPC (cost per click) basis for all your US and Canadian traffic while you can monetize your international traffic on a CPA (cost per action) basis. Standard publisher's traffic will be monetized 100% on a CPA basis. Here is a graphic of how this works. Your account will be reviewed for Premium Status in the coming days and you will be notified if you qualify. By having one central system it will allow us to focus on building one great product. If you have ideas on how we can improve please let me know below and please subscribe to our blog for news on ShoppingAds and our other MediaWhiz publisher solutions to make your website more money!
By becoming a premium publisher you will have the opportunity to be paid on a CPC (cost per click) basis for all your US and Canadian traffic while you can monetize your international traffic on a CPA (cost per action) basis. Standard publisher's traffic will be monetized 100% on a CPA basis. Here is a graphic of how this works. Your account will be reviewed for Premium Status in the coming days and you will be notified if you qualify. By having one central system it will allow us to focus on building one great product. If you have ideas on how we can improve please let me know below and please subscribe to our blog for news on ShoppingAds and our other MediaWhiz publisher solutions to make your website more money!
viernes, 28 de diciembre de 2007
Pardon the Dust... Welcome to the MediaWhiz Blog!
For all you who have been peppered with rss updates on various feeds over the last few days sorry about that! You have found the new home of the one central blog for all of MediaWhiz's properties:
Text Link Ads - Static Text Ads
ReviewMe - Buzz and Social Marketing
AuctionAds - CPA Product Ads
ShoppingAds - CPC Product Ads
Filinet - Affiliate Marketing
AdNet - Display Advertising
Coregistrations - Custom Lead Generation
MonetizeIt - Customer Acquisition
WhiteDelivery - Email Marketing
MediaWhiz Search - Search Marketing
Here at MediaWhiz we are striving to be the #1 performance marketing company and are well on our way. Please stay tuned as we have lots of exciting new features and products launching in 2008 and we are committed to doing a great job of communicating with our Publishers and Advertisers on our blog starting now!
Text Link Ads - Static Text Ads
ReviewMe - Buzz and Social Marketing
AuctionAds - CPA Product Ads
ShoppingAds - CPC Product Ads
Filinet - Affiliate Marketing
AdNet - Display Advertising
Coregistrations - Custom Lead Generation
MonetizeIt - Customer Acquisition
WhiteDelivery - Email Marketing
MediaWhiz Search - Search Marketing
Here at MediaWhiz we are striving to be the #1 performance marketing company and are well on our way. Please stay tuned as we have lots of exciting new features and products launching in 2008 and we are committed to doing a great job of communicating with our Publishers and Advertisers on our blog starting now!
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