Deal Boosts MediaWhiz's Lead Management Technical Capabilities
We recently acquired LeadROI's Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
"The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward," said Ed Kats, Executive Vice President of MediaWhiz.
LeadROI provides unparalleled end-to-end visibility into the campaign process, from initial lead generation to sales conversion. The robust and scalable system has been used by dozens of direct marketers to streamline lead generation program management and boost company sales performance. Some of its most notable features include Interactive Dashboards / Reporting, Automated Lead Distribution, Workflow Management, Campaign Management, Pipeline Management, and an Integrated Auto Dialer.
"MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level," said Raj Parekh, Founder of LeadROI. "Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential - to drive better ROI for companies across additional verticals such as automotive and insurance."
With the LeadROI platform, MediaWhiz now has one of the most complete lead generation service offerings in the online advertising industry. "A robust lead management system is a great addition to our MediaWhiz Leads offering, which includes our Full Service Lead ProgramsT, Registration ServicesT, and our Premium Lead Marketplace, LeadVIPT. It sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns," concluded Ed Kats.
lunes, 21 de julio de 2008
MEDIAWHIZ HIRES NEW CHIEF INFORMATION OFFICER
MediaWhiz to Take World-Class Online Advertising Platform to Next Level
We welcome our new Chief Information Officer, Sal Guido, to our senior management team.
As CIO, Guido will run the IT infrastructure of MediaWhiz. His role includes implementing strategies to evolve MediaWhiz platforms and infrastructure to align with the Company’s strategic growth plans. He is also responsible for overseeing application development across all MediaWhiz technology groups.
Guido’s technology career spans over twenty years. His most recent success was as Senior Vice President of Technology at Miva, an online media and advertising network company in North America and Europe. While at Miva, Guido helped the company architect a platform consolidation solution that dramatically improved efficiencies and scalability. Guido also worked with the board of directors, senior management, and the global business units to collaborate on Miva’s strategic requirements to develop business justifications and technology strategy to meet revenue and cost control goals.
Guido also served as the Director of Enterprise Computing at Tyco International where he managed an annual operating budget of $115 million, and built the business justification model that was presented to Tyco’s Board of Directors for the consolidation of 260 data centers into 8 regional data centers. Prior to that, Guido served as CTO at New Media Technology, and VP of Infrastructure at Viacom International.
“We’re very excited to welcome Sal to the MediaWhiz team,” said Jonathan Shapiro, CEO of MediaWhiz. “Sal’s previous senior technology management experience and proven track record will enable us to keep our online advertising technology solutions well ahead of the competition, which will be a huge benefit to our clients.”
Sal Guido adds, “MediaWhiz has grown rapidly into a leading full service online advertising company …one that I am thrilled to be involved with. I’m particularly excited to be a part of a company with such an innovative technology culture and a suite of products that I can help take to the next level to ensure the company remains a leader in the space.”
We welcome our new Chief Information Officer, Sal Guido, to our senior management team.
As CIO, Guido will run the IT infrastructure of MediaWhiz. His role includes implementing strategies to evolve MediaWhiz platforms and infrastructure to align with the Company’s strategic growth plans. He is also responsible for overseeing application development across all MediaWhiz technology groups.
Guido’s technology career spans over twenty years. His most recent success was as Senior Vice President of Technology at Miva, an online media and advertising network company in North America and Europe. While at Miva, Guido helped the company architect a platform consolidation solution that dramatically improved efficiencies and scalability. Guido also worked with the board of directors, senior management, and the global business units to collaborate on Miva’s strategic requirements to develop business justifications and technology strategy to meet revenue and cost control goals.
Guido also served as the Director of Enterprise Computing at Tyco International where he managed an annual operating budget of $115 million, and built the business justification model that was presented to Tyco’s Board of Directors for the consolidation of 260 data centers into 8 regional data centers. Prior to that, Guido served as CTO at New Media Technology, and VP of Infrastructure at Viacom International.
“We’re very excited to welcome Sal to the MediaWhiz team,” said Jonathan Shapiro, CEO of MediaWhiz. “Sal’s previous senior technology management experience and proven track record will enable us to keep our online advertising technology solutions well ahead of the competition, which will be a huge benefit to our clients.”
Sal Guido adds, “MediaWhiz has grown rapidly into a leading full service online advertising company …one that I am thrilled to be involved with. I’m particularly excited to be a part of a company with such an innovative technology culture and a suite of products that I can help take to the next level to ensure the company remains a leader in the space.”
Fusion search: How you can find the right mix of data
Adam Riff, the Director of Search at MediaWhiz was published in DMNews on June 30, 2008. Read his article below.
With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of “fusing” data to execute multiple search techniques simultaneously. These methods include pay-per-click (PPC), search engine optimization (SEO) and, more recently, social media optimization (SMO) and video SEO.
PPC is at the top of the list for two basic reasons. First, there is no other method that can deliver more data in less time. Also, PPC data will allow you to identify the long-tail keywords that you will use in your fusion campaign (provided you did your keyword research). Fusion campaigns are based on those long-tail keywords that cost little and return a lot.
For example, let's say you're running an account for a travel client that sells trips to the Bahamas. You'll likely come up with several thousand keywords that include misspellings, buying phrases, long-tail and competitor domains. After identifying these keywords, you can run a PPC campaign and begin accumulating your data.
Search marketers know that “Bahamas trip” will elicit high volume and a low conversion rate. It will also be expensive and highly competitive, which will result in a cost per action that your client may or may not be able to afford. Savvy search marketers will begin mining their PPC data for the thousands of long-tail terms they added, such as “Bahamas cruises” or “looking for the best price on a Bahamas cruise,” that have one to two conversions over a sufficient data period (let's say two weeks). You would then utilize these long-tail or “fusion” keywords to formulate a multifaceted search campaign across the other channels at your disposal that include SEO, SMO and video SEO.
For SMO, you could create a lens on HubPages, a popular social media site, that centers around your keyword “looking for the best price on a Bahamas cruise” and will link to your client's site. With the right methodology, your client's site and the HubPages lens will likely get ranked organically for “looking for the best price on a Bahamas cruise.”
For video SEO — assuming that the client has video content or you create it for them — you can tag that video with the same keyword used in the above example and use specific techniques to get your video ranked for that keyword.
You've now utilized your data to fuse the highest converting, lowest competition keywords into an extremely effective, multi-faceted strategy, which will achieve a higher return as well as build long-term organic reach.
Read the original article here
Learn more about MediaWhiz Search
With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of “fusing” data to execute multiple search techniques simultaneously. These methods include pay-per-click (PPC), search engine optimization (SEO) and, more recently, social media optimization (SMO) and video SEO.
PPC is at the top of the list for two basic reasons. First, there is no other method that can deliver more data in less time. Also, PPC data will allow you to identify the long-tail keywords that you will use in your fusion campaign (provided you did your keyword research). Fusion campaigns are based on those long-tail keywords that cost little and return a lot.
For example, let's say you're running an account for a travel client that sells trips to the Bahamas. You'll likely come up with several thousand keywords that include misspellings, buying phrases, long-tail and competitor domains. After identifying these keywords, you can run a PPC campaign and begin accumulating your data.
Search marketers know that “Bahamas trip” will elicit high volume and a low conversion rate. It will also be expensive and highly competitive, which will result in a cost per action that your client may or may not be able to afford. Savvy search marketers will begin mining their PPC data for the thousands of long-tail terms they added, such as “Bahamas cruises” or “looking for the best price on a Bahamas cruise,” that have one to two conversions over a sufficient data period (let's say two weeks). You would then utilize these long-tail or “fusion” keywords to formulate a multifaceted search campaign across the other channels at your disposal that include SEO, SMO and video SEO.
For SMO, you could create a lens on HubPages, a popular social media site, that centers around your keyword “looking for the best price on a Bahamas cruise” and will link to your client's site. With the right methodology, your client's site and the HubPages lens will likely get ranked organically for “looking for the best price on a Bahamas cruise.”
For video SEO — assuming that the client has video content or you create it for them — you can tag that video with the same keyword used in the above example and use specific techniques to get your video ranked for that keyword.
You've now utilized your data to fuse the highest converting, lowest competition keywords into an extremely effective, multi-faceted strategy, which will achieve a higher return as well as build long-term organic reach.
Read the original article here
Learn more about MediaWhiz Search
MEDIAWHIZ ACQUIRES SCRIBEFIRE™ & LAUNCHES SCRIBEFIRE QUICKADS™
We are excited to announce that we recently acquired ScribeFire (scribefire.com), the Web’s #1 Firefox® blog-editing technology. In addition we released the beta version of ScribeFire QuickAds, online advertising’s first ‘point and click’ ad optimization technology.
ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g. WordPress, TypePad, Blogger, Yahoo 360, etc.).
ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle: 300x250), and in-text advertisements to their blogs via an easy three-click process.
ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.
“ScribeFire is a great addition to the MediaWhiz portfolio of products,” said Patrick Gavin, President of ScribeFire. “Our patent-pending ad optimization technology and relationships with over 100 top ad networks will enable bloggers to see the greatest possible value for their ad inventory. Our dedicated sales force exposes small web publishers to advertisers and ad
networks that they previously had little or no access to, and with no monthly minimums or up-front costs.”
“Direct advertisers and ad networks now have the opportunity to reach massive audiences visiting an increasingly influential medium, the blogosphere,” added Jonathan Shapiro, CEO of MediaWhiz. “ScribeFire QuickAds’ innovative technology has the added benefit of enabling advertisers to auto-optimize multiple ad units based on key performance metrics, thereby improving the overall performance of their campaign.”
ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g. WordPress, TypePad, Blogger, Yahoo 360, etc.).
ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle: 300x250), and in-text advertisements to their blogs via an easy three-click process.
ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.
“ScribeFire is a great addition to the MediaWhiz portfolio of products,” said Patrick Gavin, President of ScribeFire. “Our patent-pending ad optimization technology and relationships with over 100 top ad networks will enable bloggers to see the greatest possible value for their ad inventory. Our dedicated sales force exposes small web publishers to advertisers and ad
networks that they previously had little or no access to, and with no monthly minimums or up-front costs.”
“Direct advertisers and ad networks now have the opportunity to reach massive audiences visiting an increasingly influential medium, the blogosphere,” added Jonathan Shapiro, CEO of MediaWhiz. “ScribeFire QuickAds’ innovative technology has the added benefit of enabling advertisers to auto-optimize multiple ad units based on key performance metrics, thereby improving the overall performance of their campaign.”
miércoles, 9 de abril de 2008
MediaWhiz Acquires LeadROI Lead Management System
Deal Boosts MediaWhiz's Lead Management Technical Capabilities
NEW YORK, April 9, 2008 -- MediaWhiz today announced the acquisition of LeadROI's Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
See: biz.yahoo.com/prnews/080409/nyw042.html?.v=101
NEW YORK, April 9, 2008 -- MediaWhiz today announced the acquisition of LeadROI's Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
See: biz.yahoo.com/prnews/080409/nyw042.html?.v=101
lunes, 7 de abril de 2008
Jason Cohen on Affiliate Marketing (DMNews 4.7.08)
Jason Cohen
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
miércoles, 2 de abril de 2008
ShoppingAds News: eBay Transition Away from CJ
Many of you have already been made aware that eBay has begun migrating their affiliate program from Commission Junction to an in-house affiliate program, the eBay Partner Network. This is great news for all ShoppingAds users as their new solution is more flexible and efficient in helping us deliver more income for everyone! We will continue to run just as before, but please be aware that there may be a possible slight reporting delay as eBay finalizes this transition. Also, just a friendly reminder that effective February 2008, payouts will take place on the 4th of every month and include all the earnings from the entire previous month.
Thank you for your continued business and support!
Thank you for your continued business and support!
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