In a recent article penned by Mediawhiz CEO Jonathan Shapiro and published by iMedia Connection, Jonathan makes the argument that traditional marketing budgets should be tossed out the window. To his point, the Internet allows brands more visibility into the performance of their marketing efforts than ever had before. Combine the visibility the Internet allows with performance based distribution channels and you'll see there is no cap on what you can spend.
In Jonathan's words;
"Future winners in the online marketing space will understand that success means investing in performance marketing programs of continuous improvement that provide increasing and demonstrable profits. That's performance marketing, and you won't want to cap its success with an annual budget."
Read the whole article here.
Death of the Marketing Budget
sábado, 16 de enero de 2010
Affiliate Summit West Alert
MediaWhiz SEO industry expert John Carcutt is popping up everywhere. This time, at Affiliate Summit West in Las Vegas, as a member of an expert panel discussing the relationship between SEO and Affiliate Marketing.
Blogger Stephanie Lichtenstein, creator of the influential affiliate marketing blog, stephanielichtenstein.com had this to say about John;
"Since I know a little more about John Carcutt, I can tell you that he is
the real deal when it comes to SEO. He hosts a weekly podcast called
SEO101 on Webmaster Radio every Monday. He also has been in the game for a long time calling himself the, “SEO Oldtimer.”
The details of the panel are listed below.
When: Sunday, January 17, 2010
What: Monetizing Blogs for Affiliate Marketing and SEO
Learn to maximize affiliate commissions using blogging, increasing your
community, and utilizing SEO.
Who:
Kristopher B. Jones, President, Pepperjam Network, A GSI Commerce Company
(Twitter @pepperjamceo) (Moderator)
Drew Bennett, Professional Blogger, BenSpark.com (Twitter @BenSpark) John
Carcutt, SEO Manager, MediaWhiz (Twitter @JohnCarcutt)
Tim Jones, Owner, TheRealTimJones.com (Twitter @TheRealTimJones)
Murray Ross Newlands, Founder, Affiliate Heat (Twitter @murraynewlands)
When: 1:30pm - 2:30pm
Where: Brasilia 1-2 Rio Hotel
Passes: Platinum, Gold
Look for John's video summary =of his panel session on January 17. Stephanie Lichtenstein will also be covering the session and explore MediaWhiz's MonetizeIt business.
Blogger Stephanie Lichtenstein, creator of the influential affiliate marketing blog, stephanielichtenstein.com had this to say about John;
"Since I know a little more about John Carcutt, I can tell you that he is
the real deal when it comes to SEO. He hosts a weekly podcast called
SEO101 on Webmaster Radio every Monday. He also has been in the game for a long time calling himself the, “SEO Oldtimer.”
The details of the panel are listed below.
When: Sunday, January 17, 2010
What: Monetizing Blogs for Affiliate Marketing and SEO
Learn to maximize affiliate commissions using blogging, increasing your
community, and utilizing SEO.
Who:
Kristopher B. Jones, President, Pepperjam Network, A GSI Commerce Company
(Twitter @pepperjamceo) (Moderator)
Drew Bennett, Professional Blogger, BenSpark.com (Twitter @BenSpark) John
Carcutt, SEO Manager, MediaWhiz (Twitter @JohnCarcutt)
Tim Jones, Owner, TheRealTimJones.com (Twitter @TheRealTimJones)
Murray Ross Newlands, Founder, Affiliate Heat (Twitter @murraynewlands)
When: 1:30pm - 2:30pm
Where: Brasilia 1-2 Rio Hotel
Passes: Platinum, Gold
Look for John's video summary =of his panel session on January 17. Stephanie Lichtenstein will also be covering the session and explore MediaWhiz's MonetizeIt business.
domingo, 10 de enero de 2010
A New Year, A New Logo, A New Blog!
That's right. It's 2010 and we here at MediaWhiz are roaring into the new decade with a new logo and a new blog.
In the coming months this blog will be a destination for online marketing thought leadership. We will share our ideas and we hope you will share yours. We will discuss our results. We will utilize the fact that our company is made up of a team working to be the best and the brightest, and we are going to use our tenacious approach to being the best to redefine performance marketing.
We will be showing you our results; In the shape of case studies, white papers, and opinion posts, you will see our performance first hand. You will get a glimpse into how MediaWhiz can help you make the most out of every single marketing dollar.
Were also taking this show on the road. This year alone we will be attending a host of conferences including:
Affiliate Summit West - January 17 -19 2010
IDate2010 -January 27 - 29 2010
LeadsCon Las Vegas - February 23 -24 2010
AdTech San Francisco - April 19-21 2010
This blog will be sharing the highlights of all the stops throughout the year.
We're going to have a little fun too. Check back often for guests, sports highlights, funny stories and online marketing fun.
We hope you are all as excited as we are. It's going to be a big year for us and our family of partners and clients. Time to show tenacity, excitement, spirit and results! Here we go...
In the coming months this blog will be a destination for online marketing thought leadership. We will share our ideas and we hope you will share yours. We will discuss our results. We will utilize the fact that our company is made up of a team working to be the best and the brightest, and we are going to use our tenacious approach to being the best to redefine performance marketing.
We will be showing you our results; In the shape of case studies, white papers, and opinion posts, you will see our performance first hand. You will get a glimpse into how MediaWhiz can help you make the most out of every single marketing dollar.
Were also taking this show on the road. This year alone we will be attending a host of conferences including:
Affiliate Summit West - January 17 -19 2010
IDate2010 -January 27 - 29 2010
LeadsCon Las Vegas - February 23 -24 2010
AdTech San Francisco - April 19-21 2010
This blog will be sharing the highlights of all the stops throughout the year.
We're going to have a little fun too. Check back often for guests, sports highlights, funny stories and online marketing fun.
We hope you are all as excited as we are. It's going to be a big year for us and our family of partners and clients. Time to show tenacity, excitement, spirit and results! Here we go...
lunes, 26 de enero de 2009
ShoppingAds Payment Changes
Hi ShoppingAds Publishers!
Starting this payment cycle we will be paying out Net30- that is, your December 2008 payments will be made to you on February 1st, 2009, and so on and so forth.
We have made this adjustment in order to be able to pay all of our pubs as efficiently and completely as possible.
Thank you all for your continued patience and cooperation!
Starting this payment cycle we will be paying out Net30- that is, your December 2008 payments will be made to you on February 1st, 2009, and so on and so forth.
We have made this adjustment in order to be able to pay all of our pubs as efficiently and completely as possible.
Thank you all for your continued patience and cooperation!
martes, 16 de diciembre de 2008
ShoppingAds News: Moving to a New Datacenter
Due to company wide consolidation, we will be moving ShoppingAds to a new data center this month. We can assure you our technical department is doing all that is necessary to ensure that our network transition is as smooth as possible. Thanks for your support, thanks for using ShoppingAds!
jueves, 13 de noviembre de 2008
SCRIBEFIRE OFFERS IN-TEXT SOLUTIONS POWERED BY KONTERA’S CONTEXTUAL ANALYSIS TECHNOLOGY
Kontera®, a leading provider of In-Text Advertising and Information Solutions for web publishers and advertisers, announced that ScribeFire will be utilizing the company’s patent-pending contextual analysis technology to power In-Text offerings to its vast base of publishers.
Through this technology partnership, ScribeFire publishers benefit from an easy, one-click implementation of Kontera’s In-Text Advertising solution directly from their respective publisher consoles.
Kontera analyzes the content of the ScribeFire®-enabled publishers, and highlights contextually relevant keywords. The technology discovers the keywords on a web page, blog, or widget in real-time and automatically matches them with contextually relevant advertising or information. When a user mouses-over a double-underlined keyword, a contextually relevant ad, known as ContentLink®, is displayed.
The real value of the ScribeFire / Kontera (ContentLink) integration is in its ability to engage users. Publishers running ContentLink experience engagement rates that are higher than with other pay per click advertising solutions. Publishers of user-contributed media regularly report equal or greater click-through rates with Kontera than with Google’s AdSense®.
“Today, bloggers and small publishers are looking for more opportunities to monetize their content,” said Patrick Gavin, founder and President of ScribeFire. “Thanks to Kontera’s proprietary technology, we’re among the first ad platforms to offer publishers the ability to run both high ROI in-text advertising as well as fully optimized banner ads. Contextually relevant ads will generate revenue for thousands of ScribeFire-powered publishers.”
“From reality TV to social networking and the blogosphere, user-contributed media is changing the monetization models for all forms of content,” said Mathew Haugen, VP of Business Development, Kontera. “With Kontera’s technology being utilized by MediaWhiz (ScribeFire), we’re enabling thousands of bloggers and online publishers of all sizes to tap into a new revenue stream.”
Through this technology partnership, ScribeFire publishers benefit from an easy, one-click implementation of Kontera’s In-Text Advertising solution directly from their respective publisher consoles.
Kontera analyzes the content of the ScribeFire®-enabled publishers, and highlights contextually relevant keywords. The technology discovers the keywords on a web page, blog, or widget in real-time and automatically matches them with contextually relevant advertising or information. When a user mouses-over a double-underlined keyword, a contextually relevant ad, known as ContentLink®, is displayed.
The real value of the ScribeFire / Kontera (ContentLink) integration is in its ability to engage users. Publishers running ContentLink experience engagement rates that are higher than with other pay per click advertising solutions. Publishers of user-contributed media regularly report equal or greater click-through rates with Kontera than with Google’s AdSense®.
“Today, bloggers and small publishers are looking for more opportunities to monetize their content,” said Patrick Gavin, founder and President of ScribeFire. “Thanks to Kontera’s proprietary technology, we’re among the first ad platforms to offer publishers the ability to run both high ROI in-text advertising as well as fully optimized banner ads. Contextually relevant ads will generate revenue for thousands of ScribeFire-powered publishers.”
“From reality TV to social networking and the blogosphere, user-contributed media is changing the monetization models for all forms of content,” said Mathew Haugen, VP of Business Development, Kontera. “With Kontera’s technology being utilized by MediaWhiz (ScribeFire), we’re enabling thousands of bloggers and online publishers of all sizes to tap into a new revenue stream.”
martes, 9 de septiembre de 2008
SCRIBEFIRE QUICKADS™ LAUNCHES OUT OF BETA
We are proud to announce that ScribeFire QuickAds, our ad optimization product for website publishers, will launch out of beta today marking three months of significant business growth and technological innovation. QuickAds is the first ad platform to enable publishers to serve both optimized banners and in-text ads on their sites via a single platform. Since its launch in July of 2008, more than 5,000 website publishers have signed up with QuickAds to increase their revenue earning potential.
ScribeFire QuickAds greatly simplifies ad inventory management with a powerful optimization decision engine, which matches each impression with the highest revenue producing ad. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks.
ScribeFire’s advanced in-text advertising solution guarantees site publishers the highest degree of relevancy between content, keywords, and ads. In-text ads appear as double underlined keywords that reveal a relevant advertisement upon rollover. It is an easy way to add subtle, contextually relevant, and eye-catching advertisements to a web site.
ScribeFire’s display advertising solution accepts high impact Flash and Video banner ads, along with static JPEG, Pop-Unders, and animated GIF ads in IAB-standard ad sizes (e.g. Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle: 300x250).
“It is very exciting to launch ScribeFire QuickAds out of beta after just three months,” said Patrick Gavin, President of ScribeFire. “Small publishers the world over now have a powerful and incredibly easy way to generate top dollar for their web site’s ad space.”
“ScribeFire is making it easy for websites to optimize all the ad networks, and take advantage of our substantial and highly experienced sales force,” said Jonathan Shapiro, CEO of MediaWhiz. “To be the first ad platform to offer publishers the ability to run fully optimized banner ads as well as high ROI in-text advertising is a remarkable accomplishment by the ScribeFire team.”
"Any blogger, with any level of technical know-how, can get these ads going and start making money on their blog…almost immediately," said Barry Schwartz of the Cartoon Barry Blog.
"I am thrilled with this new discovery… it has opened new avenues (for web site publishers) to earn money from (their) blog or website,” said Jobin Sebastian of TechMartini.
Shane of Ask Shane.org wrote, "I’m really impressed with the QuickAds interface. Very clean and easy to use...they’ve definitely worked hard (and successfully) to create a very nice system.”
ScribeFire QuickAds is available for FREE download at the ScribeFire website.
ScribeFire QuickAds greatly simplifies ad inventory management with a powerful optimization decision engine, which matches each impression with the highest revenue producing ad. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks.
ScribeFire’s advanced in-text advertising solution guarantees site publishers the highest degree of relevancy between content, keywords, and ads. In-text ads appear as double underlined keywords that reveal a relevant advertisement upon rollover. It is an easy way to add subtle, contextually relevant, and eye-catching advertisements to a web site.
ScribeFire’s display advertising solution accepts high impact Flash and Video banner ads, along with static JPEG, Pop-Unders, and animated GIF ads in IAB-standard ad sizes (e.g. Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle: 300x250).
“It is very exciting to launch ScribeFire QuickAds out of beta after just three months,” said Patrick Gavin, President of ScribeFire. “Small publishers the world over now have a powerful and incredibly easy way to generate top dollar for their web site’s ad space.”
“ScribeFire is making it easy for websites to optimize all the ad networks, and take advantage of our substantial and highly experienced sales force,” said Jonathan Shapiro, CEO of MediaWhiz. “To be the first ad platform to offer publishers the ability to run fully optimized banner ads as well as high ROI in-text advertising is a remarkable accomplishment by the ScribeFire team.”
"Any blogger, with any level of technical know-how, can get these ads going and start making money on their blog…almost immediately," said Barry Schwartz of the Cartoon Barry Blog.
"I am thrilled with this new discovery… it has opened new avenues (for web site publishers) to earn money from (their) blog or website,” said Jobin Sebastian of TechMartini.
Shane of Ask Shane.org wrote, "I’m really impressed with the QuickAds interface. Very clean and easy to use...they’ve definitely worked hard (and successfully) to create a very nice system.”
ScribeFire QuickAds is available for FREE download at the ScribeFire website.
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