Let's get one thing straight -- I disagree with a lot of what Michael Martinez posts on SEOmoz. But I have to credit where credit's due and I think his comment on an SEOmoz post should get an award for 'best SEO advice of 2006'.When what you're doing doesn't work, do something different.I know, I know, duh, it's so simple, etc. But when a recent site launch has been mediocre or even subpar, how often do you really step back, overhaul your strategy and tactics arsenel, and then implement the new one without falling back to those same old tricks?
I have to confess I'm guilty of this a lot, especially with churn and burn (not autogen, but thin-ish) affiliate sites. I use mostly the same methodology I used in '04 (then, targeting Google... now, targeting MSN/Yahoo!). The system is efficient and profitable. Why mess with a good thing?
(For the record, I can still get a site to rank in G. It's just for many sites I get faster & higher ROI by going for the other 2.)
But anyway back to the subject at hand. For a 'real' site for a 'real' business, you need to rank in Google. And every one of us -- from me, Todd, and Aaron to your local neighborhood amateur SEO -- has launched a site this year that's not performing as well as it should in Google. You readers who do client work, or have several sites- my guess is that you're in the same camp.
Ask yourself this: "Am I actively using new and different tactics?"
Maybe the extra push you need is something you've written off years ago (personalized link requests), or something you think isn't applicable to your theme (a niche real estate page getting on the Digg homepage?), or maybe even what's old is new again (need trusted links? Submit to directories).
The bottom line is, if it's been 9 months and you're still sandboxed, it's time to:
First, admit that the tactics you used were insufficient, and that something needs to change.
Second, concretely plan some new tactics you will use to to defeat the sandbox.
Finally, implement those tactics (the perennially underrated step).
OK...go!!!!!!
>"Am I actively using new and different tactics?"
ResponderEliminarSEO = Innovation and recurring fundamentals
You can't sell an orange and tell people it's an apple either.
I've disagreed with MM a few times in the past, but he written some solid articles in recent history. I fundamentally disagree with ST (mainly reporting spam) on some ethics of seo, so it's generally hard to buy into much of what she's saying.
>sandbox
Give it a name folks. Call it a rose or a pile of sh*t for what they do. Love it, hate it, admit it's existence, or don't It is what it is. Filter, aging, failure, or other, there's logic for getting traffic, and g has thousands of dynamic variables that they can tweak. If I was an engineer I'd probably have time = quality indicator in many instances. I may or may not choose to refer to it as a sandbox or any existence of any variable in the "secret sauce".
Link it for better is the buzz word. Right.
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