Jim Krukal has written many posts at Revenews which are controversial. I enjoy reading all of them, but disagree with some. A recent post Blogging Isn't Ready for Paid Posting contains a lot of things which I just don't think are the case. He writes:
There's a difference here. A big one. And that's that blogs are in essence NOT a broadcast medium built for viewership as tv, radio and others are. Those mediums are run specifically to make money, blogs are not, ok, the vast majority of them are not.
Well, in some ways this is true -- many bloggers don't want to make money. Let's say, for the sake of argument, that 60% of bloggers don't want to make money, 20% of them 'wouldn't mind' doing it, and only 20% of them are 'somewhat or very focused on making money'. That's still, what, about a hundred million bloggers who would like to make money on their blogs? Seems like a pretty big slice of the pie to me.
Meanwhile -- why is everyone so intent on making generalizations, such as bloggers like or dislike such and such, or the blogosphere is or isn't ready for this or that... the World Wide Web is still, thankfully, the Wild Wild West... many types of people will publish many types of content with many different motives and methods... and that's a GOOD THING. Many business models and ad networks will fail... and many will succeed... and every blogger will like or dislike certain models and networks for certain reasons... the point is that there can and will be a PLURALITY.
Where am I going with this? ReviewMe. It won't be for all bloggers. It may not even be for most bloggers. But I am very confident that SOME bloggers will love it. That's called our niche. And we plan to cater to it.
Hey Andy, I hadn't read this before I met you at the booth at ad-tech, or I would have explained.
ResponderEliminarWhat I was trying to say is that 99% of blogs are not created as business opportunities. This is fact. Even today, less than 1% of blogs really make any money man. By "any money" I mean like over 10bucks a day. They just don't.
99% is not a generalization in my book. I think, we, as bloggers who understand blogging for money, we tend to think that everyone "gets it", or is motivated by $$$. The fact of the matter is that most people don't think like we do.
They start blogs just because they like to write, or want to express themselves.
Reviewme kicks butt. Nice to meet you at the show.
It's KUKRAL, not Krukal :)
ResponderEliminarMissB, yes, I did take a survey, over thousands of blogs and my own personal research since blogging since 2001.
If you actually read my pdf 'blogger'd don't like making money', you realize that it's tounge and cheek and talks more about why they don't, when they could/should.
Mr. Kukral, my apologies for misspelling your name. I have since visited a couple of your sites. I suppose your assumption "99% of blogs are not created as business opportunities" is just a bit too high of a number to be believed in reality. Most bloggers which I know (likely 30-40 sites) are in the blog biz to either develop a revenue stream with Adsense or they plan to add some link marketing once the PR increases. So, this poll which is in process since 2001...are the results published somewhere? I'd like to view it. :)
ResponderEliminar