lunes, 30 de abril de 2007

Post Level TLA's Now Live!

Readers, we are excited to announce the arrival of Post Level Text Link Ads!  Post Level TLA's offer many features that our advertisers are looking for including:

The ability to target highly specific popular blog posts.

Maximum of one ad below the post.

Have a full 80 character title and 150 letter description.

Be positioned directly at the end of top posts making it ideal for click throughs.

Each ad will be on a single page only.

Check out this page for more information and to browse our marketplace of Post Level TLA's!

Bonus Amounts for Outage Posted

Bonus amounts for the eBay US tracking outage have been posted to publisher's accounts with a posting date of 4/30. Again, we apologize for the inconvenience this caused.

miércoles, 25 de abril de 2007

MediaWhiz Affiliate Network Filinet Enhances Services

Successful Merger of Filinet and R.O.WISE Platforms Completed

NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.

“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”

“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”

MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.

About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser's website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.

About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.

jueves, 19 de abril de 2007

MediaWhiz Appoints Jonathan Shapiro as Chief Executive Officer

Former DoubleClick Sr. Exec. and Industry Veteran to Lead Integration, Growth of Business Units

NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer. Mr. Shapiro will oversee the integration of the company’s suite of marketing services (which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing), as well as lead the development and launch of new and unique services that take advantage of MediaWhiz’s broad service offerings capabilities.

Mr. Shapiro was previously Chief Strategy Officer for DoubleClick, where he was responsible for setting strategy and overseeing M&A. As Senior Vice President of DoubleClick’s Abacus online division, he created DoubleClick’s data strategy and oversaw development of new online targeting products and services. Originally, Mr. Shapiro joined DoubleClick as a Vice President responsible for managing the company’s Internet Advertising Network. Most recently, he was President of Lillian Vernon Corp., responsible for management of the company and its subsidiaries; prior to that, he worked with ZelnickMedia and Ripplewood Holdings on their acquisition of Lillian Vernon Corp. Earlier in his career, Shapiro ran United Media’s Internet business featuring The Dilbert Zone; the site, a top news, information and entertainment destination, was launched in 1996 and was one of the Internet’s first profitable businesses.

“As MediaWhiz continues its efforts to grow internally and acquire new companies, we are confident Jonathan possesses the ideal combination of leadership and online marketing experience to achieve these objectives,” stated Kevin Rowe, Director of Lake Capital.

“I am thrilled to be working with MediaWhiz’s management team to further position the company as an industry leader, providing clients with one of the broadest platforms of online marketing solutions available,” added Jonathan Shapiro, CEO of MediaWhiz.

Following an investment from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, specializing in text link advertisements; and Monetizeit, a leader in lead generation for the financial, consumer and healthcare markets.

About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.

viernes, 6 de abril de 2007

Check Us Out At SES NYC

Make sure you stop by the Text-Link-Ads/AuctionAds booth and rap with our co-founders at SES NYC. Also don't forget to ask for our new Awesome t-shirts!