Readers, we are excited to announce the arrival of Post Level Text Link Ads! Post Level TLA's offer many features that our advertisers are looking for including:
The ability to target highly specific popular blog posts.
Maximum of one ad below the post.
Have a full 80 character title and 150 letter description.
Be positioned directly at the end of top posts making it ideal for click throughs.
Each ad will be on a single page only.
Check out this page for more information and to browse our marketplace of Post Level TLA's!
Mostrando entradas con la etiqueta Text Link Ads. Mostrar todas las entradas
Mostrando entradas con la etiqueta Text Link Ads. Mostrar todas las entradas
lunes, 30 de abril de 2007
jueves, 29 de marzo de 2007
Increasing Your Traffic through MyBlogLog
Are you trying the increase the popularity of your blog, but you have already tried all of the conventional methods? MyBlogLog is a great service that you can use to increase your traffic.
Here’s how in 3 simple steps:
Create a profile that contains your information as well as your blog’s information. You want to be as detailed as possible and make sure you fill in your contact information because you want to welcome an open channel for communication.
Next, you want to search MyBlogLog for competitor blogs or other blogs that may have your ideal reader base. Once you find a good amount of them create a list for your own record.
Once you have a list of blogs that may contain your ideal readers then you want friend MyBlogLog users that are subscribed to those blogs and could also potentially benefit from your blog. The key to this is not the spam those users, but instead just friend them because a good portion of them will friend you back and visit your blog which should increase your traffic and readership.
Leveraging social communities can be an easy and effective way to increase your traffic and readership. Just be careful when leveraging them because the last thing you want is for people to accuse you of spamming.
Here’s how in 3 simple steps:
Create a profile that contains your information as well as your blog’s information. You want to be as detailed as possible and make sure you fill in your contact information because you want to welcome an open channel for communication.
Next, you want to search MyBlogLog for competitor blogs or other blogs that may have your ideal reader base. Once you find a good amount of them create a list for your own record.
Once you have a list of blogs that may contain your ideal readers then you want friend MyBlogLog users that are subscribed to those blogs and could also potentially benefit from your blog. The key to this is not the spam those users, but instead just friend them because a good portion of them will friend you back and visit your blog which should increase your traffic and readership.
Leveraging social communities can be an easy and effective way to increase your traffic and readership. Just be careful when leveraging them because the last thing you want is for people to accuse you of spamming.
miércoles, 14 de marzo de 2007
Optimizing Before You Purchase Links
There are many ways to increase a sites ranking such as purchasing text links, but it seems that people are forgetting the basics. Before you purchase text links I would make sure you have optimized your website for the search engines. Here are the most common mistakes that I see:
Meta Description - Although meta tags don't seem important you would be surprised at how much a unique meta description tag on each page of a website can do to your rankings. You can try stuffing them with keywords to see if it helps, but I recommend tailoring each description to accurately represent the content on each page.
Sitemap - You want to make sure that your web pages are getting indexed by the search engines. If your content does not get indexed how do you expect the search engines to rank it? Using a simple sitemap structure can work well for you if you have a small to medium sized website.
Robots.txt - Most people think that the more pages you have indexed, the more traffic you will receive. In many cases this is not true; by removing duplicate content from the search engines you can actually increase your traffic.
URL strings - A lot of people use content management systems which make their URLs look all funny with extraneous characters. Clean up your URLs, the difference is like night and day.
Code - By using clean and compliant code you can keep your website search engine friendly. You can use basic code elements such as headings or alt tags to help improve your rankings.
There is nothing wrong with purchasing text links, but before you do, I recommend you cover the basics. If you do not do the basics then you will not be getting the most from the text links you purchase.
Meta Description - Although meta tags don't seem important you would be surprised at how much a unique meta description tag on each page of a website can do to your rankings. You can try stuffing them with keywords to see if it helps, but I recommend tailoring each description to accurately represent the content on each page.
Sitemap - You want to make sure that your web pages are getting indexed by the search engines. If your content does not get indexed how do you expect the search engines to rank it? Using a simple sitemap structure can work well for you if you have a small to medium sized website.
Robots.txt - Most people think that the more pages you have indexed, the more traffic you will receive. In many cases this is not true; by removing duplicate content from the search engines you can actually increase your traffic.
URL strings - A lot of people use content management systems which make their URLs look all funny with extraneous characters. Clean up your URLs, the difference is like night and day.
Code - By using clean and compliant code you can keep your website search engine friendly. You can use basic code elements such as headings or alt tags to help improve your rankings.
There is nothing wrong with purchasing text links, but before you do, I recommend you cover the basics. If you do not do the basics then you will not be getting the most from the text links you purchase.
miércoles, 7 de marzo de 2007
Blog Consistently
Ever since blogging has gained in popularity people have debated about the optimal number of posts you should be posting. There are those that say if you post too little you will lose your readers and those that say if you post too much you will overwhelm them and also lose your readers. Is there a magic number of posts you should be writing everyday?
I have a completely different take on it, and I'm not necessarily saying I'm right because there are so many factors for a blogger to consider. But the way I see it is that the most important thing is that you're consistent. I believe that once you set the expectations for your readers, you need to be consistent.
If your blog readers are used to you only posting once a week then I don't think you will lose any subscribers by not blogging enough. On the other hand if you write five blog posts per day and then all of the sudden cut back to a couple posts per week it is more likely that you will start to lose your audience.
So instead of worrying about finding the magic number of posts to write just be consistent and give your readers what they have grown to expect.
I have a completely different take on it, and I'm not necessarily saying I'm right because there are so many factors for a blogger to consider. But the way I see it is that the most important thing is that you're consistent. I believe that once you set the expectations for your readers, you need to be consistent.
If your blog readers are used to you only posting once a week then I don't think you will lose any subscribers by not blogging enough. On the other hand if you write five blog posts per day and then all of the sudden cut back to a couple posts per week it is more likely that you will start to lose your audience.
So instead of worrying about finding the magic number of posts to write just be consistent and give your readers what they have grown to expect.
martes, 6 de marzo de 2007
When Do You Post to Your Blog?
Michael Gray from Wolf Howl had an interesting post about what time of day do you post to your blog. One thing that I like to keep in mind when posting is that readers probably have hundreds of options in their feed reader, but the amount of blog posts in their reader decreases over weekends drastically. So if you start posting on the weekends, there is a good chance that you will start gaining new readers because when they can't find anything else that's interesting to read they will at least be able to read your blog post.
Keep your posting schedule the same for a few weeks but also start posting on the weekends. Do this for a month and you should see good growth from it.
Keep your posting schedule the same for a few weeks but also start posting on the weekends. Do this for a month and you should see good growth from it.
jueves, 1 de marzo de 2007
Don't Lose Your Blog Readers
Darren Rowse from ProBlogger posted a great list of 34 reasons why people unsubscribe from your blog. Darren asked his readers their thoughts on why they unsubscribe from blogs, over 109 people commented and Darren classified all the responses and posted the data.
There are definitely some really interesting reasons why people will unsubscribe from a blog. If you're a blogger, I would consider reading this post and then reading it again to make sure that you're not losing your audience for any of these reasons.
We all spend so much effort building an audience that it's critical we lose as few readers as possible. Similar to the business saying where it's cheaper to keep existing customers rather than finding new ones.
There are definitely some really interesting reasons why people will unsubscribe from a blog. If you're a blogger, I would consider reading this post and then reading it again to make sure that you're not losing your audience for any of these reasons.
We all spend so much effort building an audience that it's critical we lose as few readers as possible. Similar to the business saying where it's cheaper to keep existing customers rather than finding new ones.
martes, 20 de febrero de 2007
Purchasing .edu Links
A few days ago I wrote How to Build Trusted Links, which caused a few people to email me about purchasing .edu links. There are a lot of companies that sell .edu links, but most of the links will be on student blogs and not the actual university website. Although this can still build trust, search engines are quite complex and can probably tell the difference between .edu links from student blogs and links from the actual university website. So before you purchase links from .edu sites make sure you know what pages they are going to be placed on because ones from the actual university site will probably create more trust.
martes, 13 de febrero de 2007
Guide to buying links
Loren Baker from Search Engine Journal wrote a great guide to buying links, directory listings, and paid reviews for blogs. Loren does a great job of breaking down all the different vendors that sell links, paid reviews, and directory listings. Loren also covers tips for purchasing links from these sources.
Here is what he had to say about Text Link Ads and ReviewMeâText Link Ads is probably the most popular of the link ad companies, with over 10,000 publishers in their network and a lot of promotions and advertising on SEO and publisher industry blogs and sites. Link prices are based upon the authority of each site and charged per month.
ReviewMe is a more targeted approach to paid blogger reviews. Advertisers are given access to ReviewMeâs lists of niche publishers, and can request reviews on specific blogs (and only those blogs), instead of using the mass review approach. The end result is more thoughtful content and reviews of your products, for a higher price. Pricing is set per blog and based upon that blogâs popularity, readership and incoming links.
Here is what he had to say about Text Link Ads and ReviewMeâText Link Ads is probably the most popular of the link ad companies, with over 10,000 publishers in their network and a lot of promotions and advertising on SEO and publisher industry blogs and sites. Link prices are based upon the authority of each site and charged per month.
ReviewMe is a more targeted approach to paid blogger reviews. Advertisers are given access to ReviewMeâs lists of niche publishers, and can request reviews on specific blogs (and only those blogs), instead of using the mass review approach. The end result is more thoughtful content and reviews of your products, for a higher price. Pricing is set per blog and based upon that blogâs popularity, readership and incoming links.
Attention NYC Area Publishers and Advertisers
We are looking for NYC area TLA publishers and advertisers to participate in new videos we are shooting for our website. Our video company can come meet you in the city and get you and your website featured in our upcoming videos. Please email me at pgavin (at) text-link-ads.com if you are interested in participating. It will be a great way to get additional press and traffic to your website. Thanks!
sábado, 10 de febrero de 2007
Building Links through Widgets
Links, links and links! That's what everyone is looking for so that they can increase their search engine rankings and traffic. Some people increase their links by purchasing them or even linkbaiting, but why not through widgets?
Widgets have been a hot topic for the last few months because they are a great source of links. Just think about all the blogs that use a flickr widget to show off their pictures. With over 1 million backward links according to Google it shows that widgets have been really effective for flickr.
If you want to increase your backward links through widgets
you have a few options:
You can create widgets for your website and distribute them. For example, Problogger lets readers put his content on their site through a simple widget.
Create widgets for popular services such as YouTube, Digg and flickr and distribute them through your website. This can be very effective because these services have large user bases who would love to use your widget. All you have to do is embed a link to your site within every widget.
Do you know of any other unique ways to increase your link popularity?
Widgets have been a hot topic for the last few months because they are a great source of links. Just think about all the blogs that use a flickr widget to show off their pictures. With over 1 million backward links according to Google it shows that widgets have been really effective for flickr.
If you want to increase your backward links through widgets
you have a few options:
You can create widgets for your website and distribute them. For example, Problogger lets readers put his content on their site through a simple widget.
Create widgets for popular services such as YouTube, Digg and flickr and distribute them through your website. This can be very effective because these services have large user bases who would love to use your widget. All you have to do is embed a link to your site within every widget.
Do you know of any other unique ways to increase your link popularity?
viernes, 9 de febrero de 2007
The Linkbait of Linkbait Articles
For anyone that is looking to catch up on their linkbait reading, Lyndon Antcliff has posted The Enormous Linkbait List that contains a list of more than 65 links to articles on linkbaiting. These articles cover everything from what linkbait is to advanced guides to linkbaiting and more.
This is a great resource for everyone, it doesn't matter if you are new to linkbaiting or if you've been writing viral content for years, there is something in here for you. It is funny because this list of linkbait articles is actually a good linkbait article in of itself.
This is a great resource for everyone, it doesn't matter if you are new to linkbaiting or if you've been writing viral content for years, there is something in here for you. It is funny because this list of linkbait articles is actually a good linkbait article in of itself.
martes, 6 de febrero de 2007
LinkBaiting and Social Media Marketing Guide
Readers, Andy Hagans has written a great guide on linkbaiting and social media marketing that can be found here. This is a great guide for anyone wanting to learn how to leverage this great link building strategy. It is important to build links using as many strategies as possible and leveraging social media is definitely a great supplement to a holistic link building campaign.
lunes, 5 de febrero de 2007
Exploiting Google Filters
Joe Whyte recently wrote a blog post about Google filters and how you can get around them as well as exploit them. It seems it has been creating a lot of controversy because of the point he discusses.
What do you think?
What do you think?
jueves, 1 de febrero de 2007
No More Top Diggers List
Kevin Rose, founder of Digg, has just announced that as of tomorrow they will take down the Top Diggers list in an attempt to slow down the gaming of Digg.
After considerable internal debate and discussion with many of those who make up the Top Digger list, we've decided to remove the list beginning tomorrow.
Even though Kevin says that this move was discussed with many Diggers that make up the Top Digger list I expect that this will upset quite a few of the active members. I personally know several people whom are top diggers and I can tell you this as much news to them as it is to you and I.
It is widely known that Digg can be a powerful resource for link building. A story that hits the homepage of Digg can often result in 500-1000 links to that site. This has made Digg very popular within the SEO community and because there are many people who can't write good enough content to make the homepage they resort to trying gaming the system.
What does this have to do with the story? Well many people have begun offering Top Diggers payment if they will submit their stories and many are even trying to buy powerful Digg accounts. So will this slow it down? I suppose it will a little bit but that comes at the expense of making the core user base of Digg upset. It will still not be hard to find out who the powerful Diggers are either, but it will slow a lot of people down
It will be interesting to see how the community reacts to this news. What do you think, will it upset the Diggers? Will this slow down the gaming of Digg?
After considerable internal debate and discussion with many of those who make up the Top Digger list, we've decided to remove the list beginning tomorrow.
Even though Kevin says that this move was discussed with many Diggers that make up the Top Digger list I expect that this will upset quite a few of the active members. I personally know several people whom are top diggers and I can tell you this as much news to them as it is to you and I.
It is widely known that Digg can be a powerful resource for link building. A story that hits the homepage of Digg can often result in 500-1000 links to that site. This has made Digg very popular within the SEO community and because there are many people who can't write good enough content to make the homepage they resort to trying gaming the system.
What does this have to do with the story? Well many people have begun offering Top Diggers payment if they will submit their stories and many are even trying to buy powerful Digg accounts. So will this slow it down? I suppose it will a little bit but that comes at the expense of making the core user base of Digg upset. It will still not be hard to find out who the powerful Diggers are either, but it will slow a lot of people down
It will be interesting to see how the community reacts to this news. What do you think, will it upset the Diggers? Will this slow down the gaming of Digg?
miércoles, 31 de enero de 2007
TLA Evangelist: Neil Patel
Neil Patel is an Internet marketing consultant and the founder of ACS which was started in 2002. He has lead Internet marketing strategies for small and medium sized businesses as well as top companies such as Hewlett Packard and Samsung. His experiences include search engine marketing and social media marketing.
Currently Neil is involved with the web 2.0 and online marketing community. He regularly attends web 2.0 meetups as well as industry conferences such as Search Engine Strategies and Ad:Tech.
Currently Neil is involved with the web 2.0 and online marketing community. He regularly attends web 2.0 meetups as well as industry conferences such as Search Engine Strategies and Ad:Tech.
TLA Evangelist: Cameron Olthuis
Cameron Olthuis is a web marketing strategist who specializes in social media marketing and search engine optimization. Cameron became a partner in the web marketing company, ACS in early 2006 as the Director of Marketing and is responsible for crafting the marketing strategies for both ACS's clients and ACS's own products.
Cameron has been involved in online marketing since 2000 when he started his own business that he eventually sold and then moved onto consulting roles and client-side positions. Cameron has worked with companies ranging in size from small businesses to Fortune 500 companies.
Cameron is actively involved in the online marketing community. He speaks regularly at industry conferences and seminars, participates in a number of organizations, and writes articles and blog posts for a variety of marketing publications.
Cameron has been involved in online marketing since 2000 when he started his own business that he eventually sold and then moved onto consulting roles and client-side positions. Cameron has worked with companies ranging in size from small businesses to Fortune 500 companies.
Cameron is actively involved in the online marketing community. He speaks regularly at industry conferences and seminars, participates in a number of organizations, and writes articles and blog posts for a variety of marketing publications.
jueves, 28 de diciembre de 2006
TLA now available for Blogger Blogs!
We are excited to announce that Text Link Ads publishing program now is
compatible with Blogger! If you have not yet upgraded to the newest
version of Blogger, you will need to do so in order to use our publishing
program.
Thanks for your patience with us while we got our ad
program ready for Blogger. If you have a Blogger blog, create a TLA publisher account here today. Next up for us will be getting TLA compatible with TypePad, any ideas? We look forward to servicing you and making you some
money!
*Hat tip to Belaji for bringing the Blogger implementation idea our way.
compatible with Blogger! If you have not yet upgraded to the newest
version of Blogger, you will need to do so in order to use our publishing
program.
Thanks for your patience with us while we got our ad
program ready for Blogger. If you have a Blogger blog, create a TLA publisher account here today. Next up for us will be getting TLA compatible with TypePad, any ideas? We look forward to servicing you and making you some
money!
*Hat tip to Belaji for bringing the Blogger implementation idea our way.
jueves, 21 de diciembre de 2006
Job Opening At TLA NYC!!!
Readers,
please take a look at this new Sales position opportunity with TLA and consider
applying yourself or please pass it on to someone you think might be a great
fit. The job is located downtown NYC (see map) at our brand new parent
company MediaWhiz. The candidate would be working with a fun team in a
fast paced internet marketing environment in the greatest city on the
planet! Itâs a no brainer! Here is a little more about the jobâ
TLA
Sales Agent â NYC Office
Responsibilities
include sales and business development of TLAâs services to companies of all
sizes as well as interactive media agencies. This person is responsible for the
sales and the development of new business partnerships for these services.
Individual would be handling incoming sales leads as well as prospecting
new sales opportunities.
Sales
experience within the Search Engine Marketing industry a plus. This is a
salary + commission opportunity. Start date February 1, 2007. Please send resume to: resumes (at)
text-link-ads.com
please take a look at this new Sales position opportunity with TLA and consider
applying yourself or please pass it on to someone you think might be a great
fit. The job is located downtown NYC (see map) at our brand new parent
company MediaWhiz. The candidate would be working with a fun team in a
fast paced internet marketing environment in the greatest city on the
planet! Itâs a no brainer! Here is a little more about the jobâ
TLA
Sales Agent â NYC Office
Responsibilities
include sales and business development of TLAâs services to companies of all
sizes as well as interactive media agencies. This person is responsible for the
sales and the development of new business partnerships for these services.
Individual would be handling incoming sales leads as well as prospecting
new sales opportunities.
Sales
experience within the Search Engine Marketing industry a plus. This is a
salary + commission opportunity. Start date February 1, 2007. Please send resume to: resumes (at)
text-link-ads.com
miércoles, 29 de noviembre de 2006
Graywolf now offering SMO / link baiting services
There aren't too many really, really good link builders out there -- and of those who are, most are overbooked with clients, or spend most of their time on their own sites.
The best way to retain the likes of Caveman, Aaron or Todd is to get in early, before they've been overwhelmed with thousands of service enquiries.
Which is why you should run, not walk, over to Graywolf's consulting page. (Maybe this has been around a while, but I only found it just now.) Besides SEO phone consulting and site reviews, he's offering a link baiting service which covers several areas of SMO, and is geared towards a strategy encompassing multiple baiting efforts over a period of time.
If you're having a hard time beating the 'box, or if you're losing the SERPs battle to uber-trusted authority sites, I suggest you whip out the checkbook and send Graywolf a retainer, before a dozen other people do :-)
The best way to retain the likes of Caveman, Aaron or Todd is to get in early, before they've been overwhelmed with thousands of service enquiries.
Which is why you should run, not walk, over to Graywolf's consulting page. (Maybe this has been around a while, but I only found it just now.) Besides SEO phone consulting and site reviews, he's offering a link baiting service which covers several areas of SMO, and is geared towards a strategy encompassing multiple baiting efforts over a period of time.
If you're having a hard time beating the 'box, or if you're losing the SERPs battle to uber-trusted authority sites, I suggest you whip out the checkbook and send Graywolf a retainer, before a dozen other people do :-)
lunes, 27 de noviembre de 2006
You Requested, We Listened. New TLA Features Now Live!
Readers, we are constantly improving the TLA system and we are excited to announce MANY new features to make it easier and more efficient to use TLA. Please let me know what you think of the new features and of any new ideas you would like to see implemented. Thanks! Patrick
RSS/Email Inventory Alert System. You now have the ability to sign up to receive alerts of new inventory added to TLA directly into your rss reader or your email inbox. You can set up to receive inventory alerts based on your top keywords or top categories of interest. The "Inventory Watchlist" can be accessed by logging in to this page.
Advanced Sorting. On all category pages you can also sort by: Highest Link Popularity, Highest
Price, Lowest Price, Lowest # of Pages, Highest # of pages, and Zero Ads Sold. This is a great way to find the inventory you are looking for by many new criteria.
Previously Purchased Inventory Marking. When you log in to your account and browse the marketplace, all inventory that you have already purchased is marked in red so you know not to purchase duplicates that are already live in your account.
RSS/Email Inventory Alert System. You now have the ability to sign up to receive alerts of new inventory added to TLA directly into your rss reader or your email inbox. You can set up to receive inventory alerts based on your top keywords or top categories of interest. The "Inventory Watchlist" can be accessed by logging in to this page.
Advanced Sorting. On all category pages you can also sort by: Highest Link Popularity, Highest
Price, Lowest Price, Lowest # of Pages, Highest # of pages, and Zero Ads Sold. This is a great way to find the inventory you are looking for by many new criteria.
Previously Purchased Inventory Marking. When you log in to your account and browse the marketplace, all inventory that you have already purchased is marked in red so you know not to purchase duplicates that are already live in your account.
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