Successful Merger of Filinet and R.O.WISE Platforms Completed
NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.
“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”
“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”
MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.
About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser's website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.
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