Should you leave the AuctionAds borders or blend them?

We have seen many AuctionAds publishers removing borders from our AuctionAds ad units, mimicking the popular Google AdSense optimization feature of removing borders to blend the ads within a site better.

Did you know that leaving the borders turned on might actually lead to a higher click through rather than a lower one? With our AuctionAds showing an image along with the text part of the ads, using borders can help define them, as well as help visitors quickly tell which picture goes with which text description.

Not sure which version if the best one for you? If you have an ad serving system, such as phpAdsNew, set up two channels in your AuctionAds account, and create two variations of your ad unit, one with borders and the other blended. Rotate them 50/50 for a couple of days and see which ad unit style has the highest CTR - is it the one with borders or without? Then chose that one as your standard ad unit style throughout the site. You can also use this to test out colors as well.

Don't have an ad serving system on your site? You can do a quick and dirty version of the same by manually swapping the styles each day, and after swapping for a few, see which has the highest CTR. This won't be as accurate, since daily variations in traffic can affect your stats, but it is a way to workaround if you cannot use an adserver.

If you do your own ad unit style testing, be sure to report back the findings of your testing, being sure to include the ad unit size and whether borders or blended was the best for you.