Performance Marketing: A guide for CMOs

Chris Trayhorn of MThink.com and Peter Klein, GM of MonetizeIT, the MediaWhiz Affiliate network sat down for a Q&A recently. Chris's blurb below summarizes the article that can be found by clicking on the link below.

bit.ly/97MLCX

Chris writes "After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of the larger, smarter networks are trying to move to higher ground. They’re seeking to attract more quality, brand advertisers, but that means selling performance marketing as a solution to Chief Marketing Officers who may have no experience of it."