Multichannel Integration: Making it Work, Live at DM Days

Trying to grow a business in an uncertain economy is never easy, especially when the products and services needed to drive growth are luxurious in nature. Steve Strauss, CEO of American Laser Centers (ALC) was faced with this dilemma late in 2009. Marketing tactics that had worked in the past now lacked potency. Marketing spend reflected the financial climate.  ALC couldn’t run the risk of creating a campaign that lacked efficiency and a high-level message. Enter MediaWhiz.

ALC accepted MediaWhiz’s proposal to deliver not only growth but to continuously improve performance. ALC provided MediaWhiz with sales data to determine what was working and what wasn’t. Daily contact between ALC and MediaWhiz as well as continuous analysis revealed that user experience and a concise sales process were important to successful campaign execution. The MediaWhiz Program of Continuous Improvement optimized ALC’s multi-media marketing strategies while streamlining the ALC sales process. ALC doubled their online marketing budget and increased profitability. MediaWhiz successfully developed and implemented a Performance Marketing Program of Continuous improvement that drove unprecedented results for ALC including a 20% increase in lead volume, a 22% increase in bookings, a 9% increase in the show rate, and a whopping 58% increase in conversions to sale.

Come to Digital Marketing Days this Wednesday, June 16th for a 2:30 session with ALC CEO Steve Strauss and MediaWhiz CEO Jonathan Shapiro to learn more about this successful online performance program and how to make multichannel integration work.