martes, 6 de febrero de 2007
LinkBaiting and Social Media Marketing Guide
Readers, Andy Hagans has written a great guide on linkbaiting and social media marketing that can be found here. This is a great guide for anyone wanting to learn how to leverage this great link building strategy. It is important to build links using as many strategies as possible and leveraging social media is definitely a great supplement to a holistic link building campaign.
lunes, 5 de febrero de 2007
Exploiting Google Filters
Joe Whyte recently wrote a blog post about Google filters and how you can get around them as well as exploit them. It seems it has been creating a lot of controversy because of the point he discusses.
What do you think?
What do you think?
MediaWhiz Appoints New Chief Financial Officer, Director of Marketing
MediaWhiz today announced it has appointed Thomas Lanzetta to Chief Financial Officer and Danay Escanaverino to Director of Marketing. The appointments are a key part of MediaWhiz’s efforts to integrate its multiple business operations as it continues to grow and acquire new companies.
“We are excited to welcome Tom as the new CFO of MediaWhiz. His strong financial management experience will be invaluable as we integrate our multiple divisions and continue to expand over the coming months,” stated Jason Cohen, Co-President, MediaWhiz. “We are also pleased to promote Danay to Director of Marketing. She has been an essential member of our team over the past several years, and in this new role she will greatly assist MediaWhiz as we continue to grow in 2007 and beyond,” stated Yannick Tessier, Co-President, MediaWhiz.
Thomas Lanzetta has over 15 years of financial management experience, including 10 years of experience managing world class internet professional service firms. Mr. Lanzetta was most recently Chief Operating Officer of Agency.com (formerly NASDAQ: ACOM), a leading global internet development and marketing firm. In this role, he was responsible for driving the financial and strategic performance of Agency’s multiple offices worldwide with more than 500 employees. Mr. Lanzetta was also part of a team that managed the company through a successful IPO.
“We are excited to welcome Tom as the new CFO of MediaWhiz. His strong financial management experience will be invaluable as we integrate our multiple divisions and continue to expand over the coming months,” stated Jason Cohen, Co-President, MediaWhiz. “We are also pleased to promote Danay to Director of Marketing. She has been an essential member of our team over the past several years, and in this new role she will greatly assist MediaWhiz as we continue to grow in 2007 and beyond,” stated Yannick Tessier, Co-President, MediaWhiz.
Thomas Lanzetta has over 15 years of financial management experience, including 10 years of experience managing world class internet professional service firms. Mr. Lanzetta was most recently Chief Operating Officer of Agency.com (formerly NASDAQ: ACOM), a leading global internet development and marketing firm. In this role, he was responsible for driving the financial and strategic performance of Agency’s multiple offices worldwide with more than 500 employees. Mr. Lanzetta was also part of a team that managed the company through a successful IPO.
jueves, 1 de febrero de 2007
No More Top Diggers List
Kevin Rose, founder of Digg, has just announced that as of tomorrow they will take down the Top Diggers list in an attempt to slow down the gaming of Digg.
After considerable internal debate and discussion with many of those who make up the Top Digger list, we've decided to remove the list beginning tomorrow.
Even though Kevin says that this move was discussed with many Diggers that make up the Top Digger list I expect that this will upset quite a few of the active members. I personally know several people whom are top diggers and I can tell you this as much news to them as it is to you and I.
It is widely known that Digg can be a powerful resource for link building. A story that hits the homepage of Digg can often result in 500-1000 links to that site. This has made Digg very popular within the SEO community and because there are many people who can't write good enough content to make the homepage they resort to trying gaming the system.
What does this have to do with the story? Well many people have begun offering Top Diggers payment if they will submit their stories and many are even trying to buy powerful Digg accounts. So will this slow it down? I suppose it will a little bit but that comes at the expense of making the core user base of Digg upset. It will still not be hard to find out who the powerful Diggers are either, but it will slow a lot of people down
It will be interesting to see how the community reacts to this news. What do you think, will it upset the Diggers? Will this slow down the gaming of Digg?
After considerable internal debate and discussion with many of those who make up the Top Digger list, we've decided to remove the list beginning tomorrow.
Even though Kevin says that this move was discussed with many Diggers that make up the Top Digger list I expect that this will upset quite a few of the active members. I personally know several people whom are top diggers and I can tell you this as much news to them as it is to you and I.
It is widely known that Digg can be a powerful resource for link building. A story that hits the homepage of Digg can often result in 500-1000 links to that site. This has made Digg very popular within the SEO community and because there are many people who can't write good enough content to make the homepage they resort to trying gaming the system.
What does this have to do with the story? Well many people have begun offering Top Diggers payment if they will submit their stories and many are even trying to buy powerful Digg accounts. So will this slow it down? I suppose it will a little bit but that comes at the expense of making the core user base of Digg upset. It will still not be hard to find out who the powerful Diggers are either, but it will slow a lot of people down
It will be interesting to see how the community reacts to this news. What do you think, will it upset the Diggers? Will this slow down the gaming of Digg?
miércoles, 31 de enero de 2007
TLA Welcomes Neil Patel and Cameron Olthuis!
LBB Readers, I am very excited to announce the addition of Neil and Cameron as regular contributors and TLA Evangelists! More details on their role with TLA here.
TLA Evangelist: Neil Patel
Neil Patel is an Internet marketing consultant and the founder of ACS which was started in 2002. He has lead Internet marketing strategies for small and medium sized businesses as well as top companies such as Hewlett Packard and Samsung. His experiences include search engine marketing and social media marketing.
Currently Neil is involved with the web 2.0 and online marketing community. He regularly attends web 2.0 meetups as well as industry conferences such as Search Engine Strategies and Ad:Tech.
Currently Neil is involved with the web 2.0 and online marketing community. He regularly attends web 2.0 meetups as well as industry conferences such as Search Engine Strategies and Ad:Tech.
TLA Evangelist: Cameron Olthuis
Cameron Olthuis is a web marketing strategist who specializes in social media marketing and search engine optimization. Cameron became a partner in the web marketing company, ACS in early 2006 as the Director of Marketing and is responsible for crafting the marketing strategies for both ACS's clients and ACS's own products.
Cameron has been involved in online marketing since 2000 when he started his own business that he eventually sold and then moved onto consulting roles and client-side positions. Cameron has worked with companies ranging in size from small businesses to Fortune 500 companies.
Cameron is actively involved in the online marketing community. He speaks regularly at industry conferences and seminars, participates in a number of organizations, and writes articles and blog posts for a variety of marketing publications.
Cameron has been involved in online marketing since 2000 when he started his own business that he eventually sold and then moved onto consulting roles and client-side positions. Cameron has worked with companies ranging in size from small businesses to Fortune 500 companies.
Cameron is actively involved in the online marketing community. He speaks regularly at industry conferences and seminars, participates in a number of organizations, and writes articles and blog posts for a variety of marketing publications.
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