Don't Lose Your Blog Readers

Darren Rowse from ProBlogger posted a great list of 34 reasons why people unsubscribe from your blog. Darren asked his readers their thoughts on why they unsubscribe from blogs, over 109 people commented and Darren classified all the responses and posted the data.

There are definitely some really interesting reasons why people will unsubscribe from a blog. If you're a blogger, I would consider reading this post and then reading it again to make sure that you're not losing your audience for any of these reasons.

We all spend so much effort building an audience that it's critical we lose as few readers as possible. Similar to the business saying where it's cheaper to keep existing customers rather than finding new ones.

SEO Clinic

Are you doing poorly in the search engines? Loren Baker and his crew from Search Engine Journal are doing a weekly site clinic where they give one lucky winner free SEO advice.

What does a ReviewMe review look like?

We are going to start featuring some of the reviews completed through our service. Our bloggers are doing an outstanding job and we need to start showing off their work! Here are a couple I ran into that are exactly what we are trying to do here.

Graywolf's review of SoloSEO

Devlounge's review of a Ruby on Rails book

Great work!

Purchasing .edu Links

A few days ago I wrote How to Build Trusted Links, which caused a few people to email me about purchasing .edu links. There are a lot of companies that sell .edu links, but most of the links will be on student blogs and not the actual university website. Although this can still build trust, search engines are quite complex and can probably tell the difference between .edu links from student blogs and links from the actual university website. So before you purchase links from .edu sites make sure you know what pages they are going to be placed on because ones from the actual university site will probably create more trust.

MediaWhiz appoints VP to lead upcoming launch of the WhiteDelivery ESP

We are excited to announce that Ken Jerome has been appointed to the position of Vice President of White Delivery ESP (Email Service Provider), a new offering scheduled to launch in the second half of 2007. Mr. Jerome will be based in the Plantation, Fla. office of WhiteDelivery, the email marketing division of MediaWhiz.

WhiteDelivery ESP will provide MediaWhiz’s current and future clients with a comprehensive package of self serve email delivery applications, including such advanced features as behavioral targeting, auto-responders, email confirmation, delivery monitoring, and real-time reporting.

“Ken is an important addition to our company. His knowledge and experience in the email industry will be particularly valuable as we work to develop and launch our new WhiteDelivery ESP offering,” stated Yannick Tessier, Co-President, MediaWhiz.

Mr. Jerome has over 20 years of interactive marketing and multimedia technology management and development experience for Fortune 100 clients. He was most recently Vice President of Client Services and Operations for SubscriberMail, an email service provider specializing in the delivery of permission-based email marketing campaigns. Before that, Mr. Jerome was Vice President of Interactive Multimedia for DCI Marketing, a $300 million firm specializing in POP/POS permanent fixture displays. He was also VP of Operations for Peak Image Communications for over 10 years.

What would you like to see at ReviewMe?

ReviewMe users, we are constantly trying to improve our service. Coming down the improvement pipeline:

- Ability for bloggers to set their own review price. update: completed, details here.
- Affiliate program. update: completed, details here.
What other changes or features would you like to see? Thanks for your feedback!

Our Parent Company, MediaWhiz, launches a blog!

Our parent company, MediaWhiz, has recently launched a blog. The rss feed can be found here. Many internet marketers are not familiar with the various services offered by MediaWhiz. They are:

Email Marketing by White Delivery

Affiliate Marketing by Filinet

Lead Generation by Coregistrations.com

Specialty Lead Generation by MonetizIt

Display Advertising by AdNet

Text Link Advertising by TLA

Paid Blog Reviews by ReviewMe

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