Ever wonder what you get when you cross a high traffic site with everyone’s obsession with shows like Lost, Heroes & Grey’s Anatomy? You get the perfect site for running AuctionAds.
The pop-culture site Buddy TV launched in October 2005 and with a great staff of writers passionate about anything and everything that appears on television, BuddyTV has become a destination for fans of just about every television show airing in the United States. And it is no wonder, the site is bursting with the latest news, recaps and spoilers of all your favorites.
BuddyTV first began running AuctionAds on April 9th and immediately saw the results. The first week or so was a bit slower, as can be expected anytime any new advertising is started. But, they allowed it time to work and discovered it ramped up much higher than their initial first week.
For BuddyTV, they chose a placement that saw them replacing one of their Google AdSense ad units on the page. They selected a 728x90 ad unit site and placed it below the fold.
If you are immediately wondering why AuctionAds would do so well on a site where you’d think the primary item for sale on each television show would be DVDs, think again. A quick search for Grey’s Anatomy shows over 400 auctions, with items ranging from posters to magazines, watches to signed scripts. When there are so many unique fan items for sale on eBay from each show, it is no wonder that fans are clicking on the AuctionAds advertisements.
They have also discovered that AuctionAds is a perfect compliment to other on-page advertising that BuddyTV utilizes. In addition to AuctionAds, BuddyTV also outsources some ad sales as well as using ad networks including Google AdSense, Ad.com and Tribal Fusion .
So while BuddyTv has seen great success with AuctionAds, how did this pop culture site become successful itself? According to Andy Liu, co-founder of BuddyTV, a definite part comes from ensuring their site meets the desires of their audience.
“We’re very passionate about building usable and fun sites utilizing our experience based on our experience, I think we’ve built the best TV fan sites out there in terms of content, usability, and ultimately the fun
factor.”
When building a site with an eye on eventually earning money through on-page advertising, Andy has several tips for publishers that some tend to overlook when they are too focused on the immediate dollar signs.
“Although we’re still early in our development as a major publishing site, we’ve found that being consistent every day with relevant posts even if you think it’s not driving much traffic is extremely important in
building awareness in the users’ mind that your site is important enough to visit everyday.”
“I think developing a unique voice is also very important, you can expect to have straight-up talk about a specific episode being poor while at the same time being a fan of the show at BuddyTV. For example, we’ll be honest when we feel a specific episode of 24 or Lost really lacked direction or plot development, yet at the same time we’re huge fans of the show. Transparency is always a good thing.”
Over the years, BuddyTV has seen multiple incarnations, and they have more plans for the future to keep up with what their visitors want from the site as well. Andy considers this one of the most important aspects of building their business. “Lastly, and perhaps most importantly, always be listening to your users and push the envelope on developing features that
improve user experience. We’ve gone through several iterations of BuddyTV and we’re still iterating, our product roadmap is filled with things we want to do and our users want. By delivering the experience your users want, you’ll always be on the right track.”
AuctionAds is pleased to have BuddyTV as our May Publisher of the Month. Think you have what it takes to be an upcoming AuctionAds Publisher of the Month? Tell us why and you just might be featured in an upcoming month.
lunes, 14 de mayo de 2007
martes, 1 de mayo de 2007
AuctionAds April ‘07 Payment
The Payments for April have been sent out. Also today marks our 8 week anniversary since launch. Thanks to all the publishers that have made AuctionAds such a great success.
lunes, 30 de abril de 2007
Post Level TLA's Now Live!
Readers, we are excited to announce the arrival of Post Level Text Link Ads! Post Level TLA's offer many features that our advertisers are looking for including:
The ability to target highly specific popular blog posts.
Maximum of one ad below the post.
Have a full 80 character title and 150 letter description.
Be positioned directly at the end of top posts making it ideal for click throughs.
Each ad will be on a single page only.
Check out this page for more information and to browse our marketplace of Post Level TLA's!
The ability to target highly specific popular blog posts.
Maximum of one ad below the post.
Have a full 80 character title and 150 letter description.
Be positioned directly at the end of top posts making it ideal for click throughs.
Each ad will be on a single page only.
Check out this page for more information and to browse our marketplace of Post Level TLA's!
Bonus Amounts for Outage Posted
Bonus amounts for the eBay US tracking outage have been posted to publisher's accounts with a posting date of 4/30. Again, we apologize for the inconvenience this caused.
miércoles, 25 de abril de 2007
MediaWhiz Affiliate Network Filinet Enhances Services
Successful Merger of Filinet and R.O.WISE Platforms Completed
NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.
“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”
“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”
MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.
About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser's website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.
NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.
“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”
“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”
MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.
About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser's website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.
jueves, 19 de abril de 2007
MediaWhiz Appoints Jonathan Shapiro as Chief Executive Officer
Former DoubleClick Sr. Exec. and Industry Veteran to Lead Integration, Growth of Business Units
NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer. Mr. Shapiro will oversee the integration of the company’s suite of marketing services (which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing), as well as lead the development and launch of new and unique services that take advantage of MediaWhiz’s broad service offerings capabilities.
Mr. Shapiro was previously Chief Strategy Officer for DoubleClick, where he was responsible for setting strategy and overseeing M&A. As Senior Vice President of DoubleClick’s Abacus online division, he created DoubleClick’s data strategy and oversaw development of new online targeting products and services. Originally, Mr. Shapiro joined DoubleClick as a Vice President responsible for managing the company’s Internet Advertising Network. Most recently, he was President of Lillian Vernon Corp., responsible for management of the company and its subsidiaries; prior to that, he worked with ZelnickMedia and Ripplewood Holdings on their acquisition of Lillian Vernon Corp. Earlier in his career, Shapiro ran United Media’s Internet business featuring The Dilbert Zone; the site, a top news, information and entertainment destination, was launched in 1996 and was one of the Internet’s first profitable businesses.
“As MediaWhiz continues its efforts to grow internally and acquire new companies, we are confident Jonathan possesses the ideal combination of leadership and online marketing experience to achieve these objectives,” stated Kevin Rowe, Director of Lake Capital.
“I am thrilled to be working with MediaWhiz’s management team to further position the company as an industry leader, providing clients with one of the broadest platforms of online marketing solutions available,” added Jonathan Shapiro, CEO of MediaWhiz.
Following an investment from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, specializing in text link advertisements; and Monetizeit, a leader in lead generation for the financial, consumer and healthcare markets.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.
NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer. Mr. Shapiro will oversee the integration of the company’s suite of marketing services (which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing), as well as lead the development and launch of new and unique services that take advantage of MediaWhiz’s broad service offerings capabilities.
Mr. Shapiro was previously Chief Strategy Officer for DoubleClick, where he was responsible for setting strategy and overseeing M&A. As Senior Vice President of DoubleClick’s Abacus online division, he created DoubleClick’s data strategy and oversaw development of new online targeting products and services. Originally, Mr. Shapiro joined DoubleClick as a Vice President responsible for managing the company’s Internet Advertising Network. Most recently, he was President of Lillian Vernon Corp., responsible for management of the company and its subsidiaries; prior to that, he worked with ZelnickMedia and Ripplewood Holdings on their acquisition of Lillian Vernon Corp. Earlier in his career, Shapiro ran United Media’s Internet business featuring The Dilbert Zone; the site, a top news, information and entertainment destination, was launched in 1996 and was one of the Internet’s first profitable businesses.
“As MediaWhiz continues its efforts to grow internally and acquire new companies, we are confident Jonathan possesses the ideal combination of leadership and online marketing experience to achieve these objectives,” stated Kevin Rowe, Director of Lake Capital.
“I am thrilled to be working with MediaWhiz’s management team to further position the company as an industry leader, providing clients with one of the broadest platforms of online marketing solutions available,” added Jonathan Shapiro, CEO of MediaWhiz.
Following an investment from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, specializing in text link advertisements; and Monetizeit, a leader in lead generation for the financial, consumer and healthcare markets.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.
viernes, 6 de abril de 2007
Check Us Out At SES NYC
Make sure you stop by the Text-Link-Ads/AuctionAds booth and rap with our co-founders at SES NYC. Also don't forget to ask for our new Awesome t-shirts!
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