NEW YORK, NY, August 1, 2007 – MediaWhiz Holdings., Inc. today announced the acquisition of AuctionAds (auctionads.com). MediaWhiz launched AuctionAds in partnership with Shoemoney Media in March, and within four months registered over 20,000 participating publishers. The AuctionAds affiliate program combines unique keyword targeting technology with a rapidly expanding publisher network, to drive increased traffic and revenue to eBay. Earlier this year, eBay acknowledged the power of the pioneering AuctionAds platform and awarded the company the 2007 eBay Star Developer Award for innovation.
“We are excited to welcome AuctionAds into the MediaWhiz suite of online marketing solutions. Shoemoney media co-founders Jeremy Schoemaker and David Dellanave have done an outstanding job creating an innovative affiliate marketing platform, and we are looking forward to building upon the AuctionAds technology to drive continued growth,” stated Patrick Gavin, President of MediaWhiz’s display advertising division.
AuctionAds will extend the MediaWhiz suite of online performance marketing solutions and make it possible for MediaWhiz's growing affiliate network of over 25,000 publishers to earn more for their valuable online advertising inventory.
About AuctionAds
AuctionAds (auctionads.com), a division of MediaWhiz Holdings Inc., enables publishers to monetize their website by displaying live eBay auctions that are keyword targeted to a sites content. The AuctionAds proprietary technology is unique in its ability to dynamically deliver contextually relevant links to eBay auctions. The targeted affiliate program drives higher conversions resulting in increased traffic and revenue to eBay and higher payouts for both AuctionAds and its publishing partners.
About MediaWhiz
MediaWhiz is a leading online performance marketing company. MediaWhiz leverages its comprehensive suite of marketing services to achieve superior results for advertisers and publishers. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 25,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of online performance marketing solutions. More information on MediaWhiz is available at mediawhiz.com.
jueves, 2 de agosto de 2007
viernes, 27 de julio de 2007
AuctionAds.com joins ReviewMe and Text-Link-Ads!
Readers, I am happy to announce ReviewMe's parent company, MediaWhiz, has purchased AuctionAds! I have been working with Dave Dellanave (left) and Jeremy Schoemaker (middle) on this project since day one and it's a great success story. MediaWhiz started off as a minority share holder in AuctionAds and as it continued to grow and grow we knew we wanted the whole thing! In just four short months we have grown to over 20,000 publishers.Jeremy and Dave couldn't have been better partners. Jeremy is a brilliant marketer and Dave is a genius programmer. They will be missed at AuctionAds. Thanks for all your work guys!
We welcome AuctionAds into the MediaWhiz family and look forward to continuing to grow and improve the product. More coverage at: Shoe's blog and at TechCrunch.
We welcome AuctionAds into the MediaWhiz family and look forward to continuing to grow and improve the product. More coverage at: Shoe's blog and at TechCrunch.
domingo, 8 de julio de 2007
What has Roy been up to?
Readers, I know this blog has been dead for over two months and that is long enough! We have been busy these last two months mapping out the direction for ReviewMe moving forward. We have two very cool announcements happening in the coming days.
1. A brand new product that will revolutionize the paid blogging model. This should be out to the public this Tuesday with a little luck.
2. A promotion that will do a lot of good for some great charities. Thinking July 18th on this one but if you are familiar with development schedules this date is a crap shoot.
I know these are very vague updates but I got to keep our competition guessing ;)
1. A brand new product that will revolutionize the paid blogging model. This should be out to the public this Tuesday with a little luck.
2. A promotion that will do a lot of good for some great charities. Thinking July 18th on this one but if you are familiar with development schedules this date is a crap shoot.
I know these are very vague updates but I got to keep our competition guessing ;)
viernes, 29 de junio de 2007
eBay Reporting Delay Affecting AuctionAds
As of a several days ago, an eBay reporting delay is having an effect on AuctionAds reporting. Reports from 6/27 to 6/29 may not be complete. Rest assured that as soon as we can receive all the data from eBay, these days will be updated.
Thanks for your patience.
Thanks for your patience.
viernes, 22 de junio de 2007
MediaWhiz Division AuctionAds Wins eBay Star Developer Award for ''Most Innovative Application-Buyer''
AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for "Most Innovative Application-Buyer" at the sixth annual eBay Developers Conference. AuctionAds (auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.
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"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.
"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."
The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.
ADVERTISEMENT
"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.
"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."
The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.
domingo, 17 de junio de 2007
Should you leave the AuctionAds borders or blend them?
We have seen many AuctionAds publishers removing borders from our AuctionAds ad units, mimicking the popular Google AdSense optimization feature of removing borders to blend the ads within a site better.
Did you know that leaving the borders turned on might actually lead to a higher click through rather than a lower one? With our AuctionAds showing an image along with the text part of the ads, using borders can help define them, as well as help visitors quickly tell which picture goes with which text description.
Not sure which version if the best one for you? If you have an ad serving system, such as phpAdsNew, set up two channels in your AuctionAds account, and create two variations of your ad unit, one with borders and the other blended. Rotate them 50/50 for a couple of days and see which ad unit style has the highest CTR - is it the one with borders or without? Then chose that one as your standard ad unit style throughout the site. You can also use this to test out colors as well.
Don't have an ad serving system on your site? You can do a quick and dirty version of the same by manually swapping the styles each day, and after swapping for a few, see which has the highest CTR. This won't be as accurate, since daily variations in traffic can affect your stats, but it is a way to workaround if you cannot use an adserver.
If you do your own ad unit style testing, be sure to report back the findings of your testing, being sure to include the ad unit size and whether borders or blended was the best for you.
Did you know that leaving the borders turned on might actually lead to a higher click through rather than a lower one? With our AuctionAds showing an image along with the text part of the ads, using borders can help define them, as well as help visitors quickly tell which picture goes with which text description.
Not sure which version if the best one for you? If you have an ad serving system, such as phpAdsNew, set up two channels in your AuctionAds account, and create two variations of your ad unit, one with borders and the other blended. Rotate them 50/50 for a couple of days and see which ad unit style has the highest CTR - is it the one with borders or without? Then chose that one as your standard ad unit style throughout the site. You can also use this to test out colors as well.
Don't have an ad serving system on your site? You can do a quick and dirty version of the same by manually swapping the styles each day, and after swapping for a few, see which has the highest CTR. This won't be as accurate, since daily variations in traffic can affect your stats, but it is a way to workaround if you cannot use an adserver.
If you do your own ad unit style testing, be sure to report back the findings of your testing, being sure to include the ad unit size and whether borders or blended was the best for you.
domingo, 10 de junio de 2007
AuctionAds June Spotlight Publisher of the Month - GetUSB.info
Ever wondered what kind of cool USB devices there actually are that go beyond the standard wireless mouse or USB phone charger? Wonder no more, because they can all be found at the site of the AuctionAds publisher of the month, GetUSB.info.
Greg Morris started a USB website because he was already hunting down new USB products daily, so it wasn’t much of a stretch to begin turning those findings into a popular USB product blog. What started as an online experiment to better educate himself on blogging and internet turned into a profitable experience too.
Greg started the site back in January 2006, and has used programs such as Google AdSense, Commission Junction, BlogAds, Chitika, among others, and found that USB ads just weren’t paying enough… especially Google AdSense ads, which were low in per click revenue. Greg added AuctionAds back in March, and found that because there is so much USB inventory at eBay, that “the commissions are much higher thus making AuctionAds the more profitable partner for generating revenue.”
“AuctionAds is currently my favorite advertising method. I believe it's a combination of site content in conjunction with an excellent tool for generating ads. The beautiful thing about AuctionAds is the fresh content served up. You eliminate advertising blindness because what eBay serves up is A) consistently different with almost every page view and with B) different images, prices and descriptions. This is excellent because even with return visitors at GetUSB.info they always see something new for sale,” Greg says.
He has found that using four standard variations of USB combination keywords works best on the Wordpress-based site. “On each page there are four ads running of AuctionAds. Each ad uses different key words. The combination of the 4 different key words along with the different content served up from AuctionAds makes for a very fresh list of products on every page view. It's great that AuctionAds gives the web-owner the tools to create custom Ads for each page yet at the same time developed a product powerful enough to work when standardized. I've also started paying more attention to upcoming events, holidays etc and use that to my advantage and edit some AuctionAds on a week by week basis.”
Thinking about starting your own blog? We asked Greg to give advice to others who are just starting out and looking for a way to make money through blogging. “There are many tips and tricks I'd like to give. The most important is being consistent and posting on a regular basis - but everyone says that (although it's true). Let me give you a tid-bit which isn't mentioned that often - but valuable. I find unique sites that present content in a unique way and read their blog just to learn their method on how to present information. From how they phrase things, to using the block quotes, to emphasizing a certain point by incorporating off beat links/events to drive a point home. Very few bloggers/webmasters are training or educated in writing so this is a good way to learn what works.”
Have you ever done a search for anything USB related? If you have, you have seen Greg’s tips in action, as chances are good you have stumbled across one of his GetUSB.info blog post in the process, as the site ranks on the first page for most searches related to USB gadgets it has featured on the GetUSB.info blog, including the USB Circus Cannon which is currently his favorite USB gadget of the moment, with foam darts he can fire around his office using laptop controls. So next time you are thinking of searching for anything USB or are looking for that quirky USB toy, think of GetUSB.info
Want to be the next AuctionAds Publisher Spotlight feature? Let us know!
Greg Morris started a USB website because he was already hunting down new USB products daily, so it wasn’t much of a stretch to begin turning those findings into a popular USB product blog. What started as an online experiment to better educate himself on blogging and internet turned into a profitable experience too.
Greg started the site back in January 2006, and has used programs such as Google AdSense, Commission Junction, BlogAds, Chitika, among others, and found that USB ads just weren’t paying enough… especially Google AdSense ads, which were low in per click revenue. Greg added AuctionAds back in March, and found that because there is so much USB inventory at eBay, that “the commissions are much higher thus making AuctionAds the more profitable partner for generating revenue.”
“AuctionAds is currently my favorite advertising method. I believe it's a combination of site content in conjunction with an excellent tool for generating ads. The beautiful thing about AuctionAds is the fresh content served up. You eliminate advertising blindness because what eBay serves up is A) consistently different with almost every page view and with B) different images, prices and descriptions. This is excellent because even with return visitors at GetUSB.info they always see something new for sale,” Greg says.
He has found that using four standard variations of USB combination keywords works best on the Wordpress-based site. “On each page there are four ads running of AuctionAds. Each ad uses different key words. The combination of the 4 different key words along with the different content served up from AuctionAds makes for a very fresh list of products on every page view. It's great that AuctionAds gives the web-owner the tools to create custom Ads for each page yet at the same time developed a product powerful enough to work when standardized. I've also started paying more attention to upcoming events, holidays etc and use that to my advantage and edit some AuctionAds on a week by week basis.”
Thinking about starting your own blog? We asked Greg to give advice to others who are just starting out and looking for a way to make money through blogging. “There are many tips and tricks I'd like to give. The most important is being consistent and posting on a regular basis - but everyone says that (although it's true). Let me give you a tid-bit which isn't mentioned that often - but valuable. I find unique sites that present content in a unique way and read their blog just to learn their method on how to present information. From how they phrase things, to using the block quotes, to emphasizing a certain point by incorporating off beat links/events to drive a point home. Very few bloggers/webmasters are training or educated in writing so this is a good way to learn what works.”
Have you ever done a search for anything USB related? If you have, you have seen Greg’s tips in action, as chances are good you have stumbled across one of his GetUSB.info blog post in the process, as the site ranks on the first page for most searches related to USB gadgets it has featured on the GetUSB.info blog, including the USB Circus Cannon which is currently his favorite USB gadget of the moment, with foam darts he can fire around his office using laptop controls. So next time you are thinking of searching for anything USB or are looking for that quirky USB toy, think of GetUSB.info
Want to be the next AuctionAds Publisher Spotlight feature? Let us know!
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