Yes, yes, yes -- online reviews are very important. Heck, Web 2.0 sites seem to live or die by their TechCrunch review. The same phenomenon is observable many other industries on the Web.
Lest you doubt the importance of online feedback, Guy Kawasaki has written a post encouraging companies to embrace online reviews:
Use reviews to improve your operations. Some negative reviews are off the mark, but most provide at least a kernel of truth about problems in your business. Take steps to fix these problems.
Encourage your customers to post reviews. Mention these review sites to your regular customers, and tell them how much you would appreciate them posting an honest review about you.
Use positive reviews in your marketing. Just like a Zagat’s write-up or a newspaper profile, a good online review can be posted in your shop window or on your Web site.
Hmm, I wish there was a company that specialized in these points... oh well... ;-)
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