Pardon the Dust... Welcome to the MediaWhiz Blog!

For all you who have been peppered with rss updates on various feeds over the last few days sorry about that! You have found the new home of the one central blog for all of MediaWhiz's properties:

Text Link Ads - Static Text Ads
ReviewMe - Buzz and Social Marketing
AuctionAds - CPA Product Ads
ShoppingAds - CPC Product Ads
Filinet - Affiliate Marketing
AdNet - Display Advertising
Coregistrations - Custom Lead Generation
MonetizeIt - Customer Acquisition
WhiteDelivery - Email Marketing
MediaWhiz Search - Search Marketing

Here at MediaWhiz we are striving to be the #1 performance marketing company and are well on our way. Please stay tuned as we have lots of exciting new features and products launching in 2008 and we are committed to doing a great job of communicating with our Publishers and Advertisers on our blog starting now!

AuctionAds, improving one day at a time!

Throughout the past couple of weeks, we have been working closely with Commission Junction to ensure that reporting was in sync with their records and our records. Last weekend, we unfortunately had some issues with the server network that operates and publishes the ads, so some of you may have noticed your ads with no thumbnails or bids. We are sorry about that. We fixed the problem as fast as we could identify it.

This transition from one set of hands to the next has been a long journey, but we are glad that you have stuck with us. We have been working day and night to get this service back to where it once was. We want, more than anything, for this service to be a huge success and for it to really benefit you, our publishers. We are working on new features, new ad blocks, and trying to expand functionality on a daily basis. We have a committed development team working together to pin point any issues, resolve them, and get the system back on track.

We want to extend our deepest gratitude to you, our publishers, the reason we are even continuing this service, and want to thank you for sticking with it. We know there have been some issues, we know there have been some downfalls, we know that there have been click-tracking issues, but please rest assured that you ensure that you get paid for every cent you earn. Thanks again!

Free $25.00 AuctionAds Bonus For New Publishers!

AuctionAds Publishers,
AuctionAds Publishers, we have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (using your affiliate link) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn't earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Affiliate Payouts bumped from 2% to 5%!

AuctionAds Publishers,

we are happy to announce a nice raise in our affiliate payouts. Effective immediately you will receive 5% of all revenue produced from publishers you refer with your affiliate link to AuctionAds for the first 6 months of the new publisher's earnings!

Please note that our affiliate link is built directly into the "Ads By AuctionAds" link in your ads and if you want to promote our program in a blog post you can login here to find your affiliate link information. More exciting features coming to AuctionAds very soon. Thx again!

The New & Improved AuctionAds.com

AuctionAds Publishers,
We are excited to announce some big improvements to our service today!  We are working hard to make AuctionAds the best ad system with the best publisher service available.  Here are the new features and improvements you will notice:

New "Web 2.0" Ad Creative's:  Login to your account and go to the "Get Code" page. You will notice a sleek new ad design with multiple color schemes to choose from that we think will increase click-through rates to your ads (which will result in you earning more money).
Optimized Ad Images:  Our ad code is now optimized so that the auction images are no longer stretched or distorted.  This makes for a cleaner ad appearance and should also improve clicks. (Note: This feature will become fully available as the cache updates over the next few days.)
Better Ad Network Performance:  We have doubled the size of our hardware infrastructure and optimized it to ensure near 100% uptime of ad serving (and to make sure your ads are served lighting fast).
AuctionAds.com has a Brand New Look!  Stop by and check out our new design of AuctionAds.com where you will notice a cleaner look and feel that’s fun and easy to use!

 
This is just the start of improvements that you will see from AuctionAds over the coming weeks.  We look forward to servicing you and working closely with you to build the best ad system on the Internet.  Your feedback is always welcome!
Thanks,
Patrick Gavin

Displaying of Click Data Issue

AuctionAds Publishers,

we are aware that there is an issue with the click data that we are displaying in your report admin section. Please note that all clicks are being recorded at the eBay level we are just having problems getting accurate numbers back to your reporting area. We are working on a fix and will update you soon. Thanks for your patience and understanding. We are committed to improving AuctionAds and in addition to this fix have some great new features in the pipeline.

7 Ways To Optimize Your AuctionAds

AuctionAds Publishers,

AuctionAds Publishers, Scott Bird wrote a great post on how you can optimize your AuctionAds! Check out the post here.

AuctionAds Success Story

Search Engine Journal did a cool case study on how Ken Savage of Battle Diabetes Blog is earning $40k with his blog! Ken is making money while spreading the word on a topic dear to his heart. We are happy to see that AuctionAds is responsible for 40% of his blog's monthly income! You will notice Ken put the AuctionAds in a great position high up in the right margin which definitely can improve the earning potential. Congrats Ken!

New Things Coming To AuctionAds!

AuctionAds Publishers, we have some exciting new features coming down the pipeline in the coming weeks including:

- A new design for the AuctionAds site.

- New ad designs to choose from.

- Exciting things I can't mention today :)

Thanks for all your support and we look forward to constantly improving AuctionAds for you. If you have any suggestions on how we can improve please leave those in the comments below. Thx!

MediaWhiz Acquires Remaining Interest in AuctionAds.com

NEW YORK, NY, August 1, 2007 – MediaWhiz Holdings., Inc. today announced the acquisition of AuctionAds (auctionads.com). MediaWhiz launched AuctionAds in partnership with Shoemoney Media in March, and within four months registered over 20,000 participating publishers. The AuctionAds affiliate program combines unique keyword targeting technology with a rapidly expanding publisher network, to drive increased traffic and revenue to eBay. Earlier this year, eBay acknowledged the power of the pioneering AuctionAds platform and awarded the company the 2007 eBay Star Developer Award for innovation.

“We are excited to welcome AuctionAds into the MediaWhiz suite of online marketing solutions. Shoemoney media co-founders Jeremy Schoemaker and David Dellanave have done an outstanding job creating an innovative affiliate marketing platform, and we are looking forward to building upon the AuctionAds technology to drive continued growth,” stated Patrick Gavin, President of MediaWhiz’s display advertising division.

AuctionAds will extend the MediaWhiz suite of online performance marketing solutions and make it possible for MediaWhiz's growing affiliate network of over 25,000 publishers to earn more for their valuable online advertising inventory.

About AuctionAds
AuctionAds (auctionads.com), a division of MediaWhiz Holdings Inc., enables publishers to monetize their website by displaying live eBay auctions that are keyword targeted to a sites content. The AuctionAds proprietary technology is unique in its ability to dynamically deliver contextually relevant links to eBay auctions. The targeted affiliate program drives higher conversions resulting in increased traffic and revenue to eBay and higher payouts for both AuctionAds and its publishing partners.

About MediaWhiz
MediaWhiz is a leading online performance marketing company. MediaWhiz leverages its comprehensive suite of marketing services to achieve superior results for advertisers and publishers. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 25,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of online performance marketing solutions. More information on MediaWhiz is available at mediawhiz.com.

AuctionAds.com joins ReviewMe and Text-Link-Ads!

Readers, I am happy to announce ReviewMe's parent company, MediaWhiz, has purchased AuctionAds! I have been working with Dave Dellanave (left) and Jeremy Schoemaker (middle) on this project since day one and it's a great success story. MediaWhiz started off as a minority share holder in AuctionAds and as it continued to grow and grow we knew we wanted the whole thing! In just four short months we have grown to over 20,000 publishers.Jeremy and Dave couldn't have been better partners. Jeremy is a brilliant marketer and Dave is a genius programmer. They will be missed at AuctionAds. Thanks for all your work guys!

We welcome AuctionAds into the MediaWhiz family and look forward to continuing to grow and improve the product. More coverage at: Shoe's blog and at TechCrunch.

What has Roy been up to?

Readers, I know this blog has been dead for over two months and that is long enough! We have been busy these last two months mapping out the direction for ReviewMe moving forward. We have two very cool announcements happening in the coming days.

1. A brand new product that will revolutionize the paid blogging model. This should be out to the public this Tuesday with a little luck.

2. A promotion that will do a lot of good for some great charities. Thinking July 18th on this one but if you are familiar with development schedules this date is a crap shoot.
I know these are very vague updates but I got to keep our competition guessing ;)

eBay Reporting Delay Affecting AuctionAds

As of a several days ago, an eBay reporting delay is having an effect on AuctionAds reporting. Reports from 6/27 to 6/29 may not be complete. Rest assured that as soon as we can receive all the data from eBay, these days will be updated.

Thanks for your patience.

MediaWhiz Division AuctionAds Wins eBay Star Developer Award for ''Most Innovative Application-Buyer''

AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for "Most Innovative Application-Buyer" at the sixth annual eBay Developers Conference. AuctionAds (auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.

ADVERTISEMENT
"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.

"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."

The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.

Should you leave the AuctionAds borders or blend them?

We have seen many AuctionAds publishers removing borders from our AuctionAds ad units, mimicking the popular Google AdSense optimization feature of removing borders to blend the ads within a site better.

Did you know that leaving the borders turned on might actually lead to a higher click through rather than a lower one? With our AuctionAds showing an image along with the text part of the ads, using borders can help define them, as well as help visitors quickly tell which picture goes with which text description.

Not sure which version if the best one for you? If you have an ad serving system, such as phpAdsNew, set up two channels in your AuctionAds account, and create two variations of your ad unit, one with borders and the other blended. Rotate them 50/50 for a couple of days and see which ad unit style has the highest CTR - is it the one with borders or without? Then chose that one as your standard ad unit style throughout the site. You can also use this to test out colors as well.

Don't have an ad serving system on your site? You can do a quick and dirty version of the same by manually swapping the styles each day, and after swapping for a few, see which has the highest CTR. This won't be as accurate, since daily variations in traffic can affect your stats, but it is a way to workaround if you cannot use an adserver.

If you do your own ad unit style testing, be sure to report back the findings of your testing, being sure to include the ad unit size and whether borders or blended was the best for you.

AuctionAds June Spotlight Publisher of the Month - GetUSB.info

Ever wondered what kind of cool USB devices there actually are that go beyond the standard wireless mouse or USB phone charger? Wonder no more, because they can all be found at the site of the AuctionAds publisher of the month, GetUSB.info.

Greg Morris started a USB website because he was already hunting down new USB products daily, so it wasn’t much of a stretch to begin turning those findings into a popular USB product blog. What started as an online experiment to better educate himself on blogging and internet turned into a profitable experience too.

Greg started the site back in January 2006, and has used programs such as Google AdSense, Commission Junction, BlogAds, Chitika, among others, and found that USB ads just weren’t paying enough… especially Google AdSense ads, which were low in per click revenue. Greg added AuctionAds back in March, and found that because there is so much USB inventory at eBay, that “the commissions are much higher thus making AuctionAds the more profitable partner for generating revenue.”

“AuctionAds is currently my favorite advertising method. I believe it's a combination of site content in conjunction with an excellent tool for generating ads. The beautiful thing about AuctionAds is the fresh content served up. You eliminate advertising blindness because what eBay serves up is A) consistently different with almost every page view and with B) different images, prices and descriptions. This is excellent because even with return visitors at GetUSB.info they always see something new for sale,” Greg says.

He has found that using four standard variations of USB combination keywords works best on the Wordpress-based site. “On each page there are four ads running of AuctionAds. Each ad uses different key words. The combination of the 4 different key words along with the different content served up from AuctionAds makes for a very fresh list of products on every page view. It's great that AuctionAds gives the web-owner the tools to create custom Ads for each page yet at the same time developed a product powerful enough to work when standardized. I've also started paying more attention to upcoming events, holidays etc and use that to my advantage and edit some AuctionAds on a week by week basis.”

Thinking about starting your own blog? We asked Greg to give advice to others who are just starting out and looking for a way to make money through blogging. “There are many tips and tricks I'd like to give. The most important is being consistent and posting on a regular basis - but everyone says that (although it's true). Let me give you a tid-bit which isn't mentioned that often - but valuable. I find unique sites that present content in a unique way and read their blog just to learn their method on how to present information. From how they phrase things, to using the block quotes, to emphasizing a certain point by incorporating off beat links/events to drive a point home. Very few bloggers/webmasters are training or educated in writing so this is a good way to learn what works.”

Have you ever done a search for anything USB related? If you have, you have seen Greg’s tips in action, as chances are good you have stumbled across one of his GetUSB.info blog post in the process, as the site ranks on the first page for most searches related to USB gadgets it has featured on the GetUSB.info blog, including the USB Circus Cannon which is currently his favorite USB gadget of the moment, with foam darts he can fire around his office using laptop controls. So next time you are thinking of searching for anything USB or are looking for that quirky USB toy, think of GetUSB.info

Want to be the next AuctionAds Publisher Spotlight feature? Let us know!

Making Money With AuctionAds Referrals

Did you realize that you can make money when visitors click on your “Ads by AuctionAds” link in your ad unit? AuctionAds offers a unique referral program where you will earn a percentage of all your referred publishers, meaning you can make a nice additional tidy sum of referral revenue on top of the money you make from the actual ads themselves.

Ever click on the “Ads by ___” link on some of the other ad programs? If you did, you would discover a landing page that would get new signups or advertisers for those programs but would leave the publisher high and dry when it comes actually getting any credit or revenue from those those signups. And not only are you not earning any money from those referrals, it is also a non-money-making leak where visitors can leave your site without you making a penny off of them. This is one area where AuctionAds strives to be different.

With AuctionAds, we don’t want you to worry about the loss of revenue caused by the branding we use to identify the ad units as ads on your site. So we have implemented a referral program that is imbedded right into your ad units. So anytime anyone clicks on the “Ads by AuctionAds” and signs up for the program, you will earn 2% of those new publisher’s earnings. Pretty sweet deal. This means every single click made from our ad units, even the clicks on the “Ads by AuctionAds” gives you the potential to earn money.

Do you have other ways you wish to promote AuctionAds outside of the ad unit itself? You can also generate referral links that do not have to appear in conjunction with your ad unit, so you can just include a link in your blog entry talking about AuctionAds, or include it in a sidebar of a blog or website. Just login to your account and you will find the code right on the front page.

And with AuctionAds being such a new program, chances are good that if a visitor likes your new revenue stream on your site, they just might click that link and sign up themselves. And since nearly all of those signups would have clicked on the links to see how they worked, you will still earn money from that signup if they also end up placing an eBay bid as well!

Wondering just how many people you have already referred to AuctionAds? The front page of your AuctionAds account shows the number of referrals you currently have, so you can see how many people have signed up using your link. And soon, you will also be able to login to your account and see your referral reporting separated out from your regular earnings, so you will be able to see just how much money you are making from your AuctionAds ads versus strictly the referral revenue. If you tend to send a lot of referrals, this will be especially handy for you.

Ready to start earning referral revenue from AuctionAds? Either use AuctionAds ad units, if you aren’t already, or simply login to your account to generate the referral javascript so you can create regular links for AuctionAds and start earning right away.

Congratulations to Jason Cohen & Patrick Gavin

We are excited to announce that two MediaWhiz executives have been chosen as finalists for the Ernst & Young Entrepreneur of the Year 2007® Awards.

Jason Cohen, President of MediaWhiz Holdings, LLC has been chosen as a finalist in the Metro New York area, and Patrick Gavin, President and co-founder of Text-Link-Ads.com has been selected as a finalist for the Central Midwest region.

"We are thrilled to have Jason Cohen and Patrick Gavin chosen as finalists for this prestigious award," stated Jonathan Shapiro, CEO, MediaWhiz Holdings, Inc. "This honor confirms, that with senior executives like Jason and Patrick, MediaWhiz is blessed with an entrepreneurial spirit and level of innovation that has placed it at the forefront of online marketing."

MediaWhiz Strengthens Executive Team

New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions

MediaWhiz Holdings, Inc., a leading provider of performance-based online marketing services, today announced it has significantly expanded its senior management team. The broader executive team will continue to oversee the integration of the company’s suite of marketing services, which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising, and search marketing, creating seamless, full-service online advertising solutions for MediaWhiz’s clients as well as focusing on developing additional career opportunities for staff across the company.

In the past two years, MediaWhiz has grown more than eight-fold with acquisitions and organic initiatives. Following an investment in 2005 from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated, online performance marketing services. More recently, MediaWhiz acquired Text-Link-Ads.com, specializing in text link advertisements, and Monetizeit.net, a leader in lead generation for the financial, consumer, and healthcare markets.

In April, MediaWhiz announced it had hired Jonathan Shapiro, a former executive at Lillian Vernon Corp., DoubleClick,, United Media and McKinsey & Co., as chief executive officer. Chief financial officer Tom Lanzetta, former chief operating officer of Agency.com, joined the company in January. In addition, a number of the founders and executives of MediaWhiz companies have taken on new roles:

Jason Cohen, founder of MediaWhiz, Inc., has been appointed chief sales officer and president of MediaWhiz’s New York City office.
John Dopazo, formerly chief technical officer of WhiteDelivery, has been appointed president of WhiteDelivery, an email service provider that offers email list management, compliance services, content delivery, and transactional message delivery including auto-responders, order confirmations, account updates, and shipping confirmations.
Yannick Tessier, founder of Global Resource Systems, has accepted the position of chief strategy officer, while Michael Germani, formerly chief operating officer of GRS, will become MediaWhiz’s email delivery officer.
Dow Smith, formerly chief operating officer, becomes president of Monetizeit.net, while Monetizeit.net co-founder Steve Wadley will focus on sales as executive vice president of business development. Joe Wesson has joined Monetizeit.net as the group’s chief technology officer. Most recently, Wesson was president of Benchmark Consulting, a firm he founded in 2002 and grew to more than $6 million in revenues and 40 employees.
Patrick Gavin, founder of Text–Link-Ads.com, remains president of the group but has relocated to New York City from Cincinnati and will oversee the expansion of MediaWhiz Search.

“MediaWhiz’s explosive growth had created an increased need for more senior leadership,” said Jonathan Shapiro, chief executive officer of MediaWhiz. “We have an extraordinary group of executives recognized across the industry as online marketing thought leaders. The realignment of our management team maximizes their talents and experience, allowing us to continue to provide MediaWhiz clients with one of the broadest platforms of online marketing solutions available while also enhancing career opportunities for MediaWhiz employees.”

BuddyTV - AuctionAds Publisher Spotlight For May

Ever wonder what you get when you cross a high traffic site with everyone’s obsession with shows like Lost, Heroes & Grey’s Anatomy? You get the perfect site for running AuctionAds.

The pop-culture site Buddy TV launched in October 2005 and with a great staff of writers passionate about anything and everything that appears on television, BuddyTV has become a destination for fans of just about every television show airing in the United States. And it is no wonder, the site is bursting with the latest news, recaps and spoilers of all your favorites.

BuddyTV first began running AuctionAds on April 9th and immediately saw the results. The first week or so was a bit slower, as can be expected anytime any new advertising is started. But, they allowed it time to work and discovered it ramped up much higher than their initial first week.

For BuddyTV, they chose a placement that saw them replacing one of their Google AdSense ad units on the page. They selected a 728x90 ad unit site and placed it below the fold.

If you are immediately wondering why AuctionAds would do so well on a site where you’d think the primary item for sale on each television show would be DVDs, think again. A quick search for Grey’s Anatomy shows over 400 auctions, with items ranging from posters to magazines, watches to signed scripts. When there are so many unique fan items for sale on eBay from each show, it is no wonder that fans are clicking on the AuctionAds advertisements.

They have also discovered that AuctionAds is a perfect compliment to other on-page advertising that BuddyTV utilizes. In addition to AuctionAds, BuddyTV also outsources some ad sales as well as using ad networks including Google AdSense, Ad.com and Tribal Fusion .

So while BuddyTv has seen great success with AuctionAds, how did this pop culture site become successful itself? According to Andy Liu, co-founder of BuddyTV, a definite part comes from ensuring their site meets the desires of their audience.

“We’re very passionate about building usable and fun sites utilizing our experience based on our experience, I think we’ve built the best TV fan sites out there in terms of content, usability, and ultimately the fun
factor.”

When building a site with an eye on eventually earning money through on-page advertising, Andy has several tips for publishers that some tend to overlook when they are too focused on the immediate dollar signs.

“Although we’re still early in our development as a major publishing site, we’ve found that being consistent every day with relevant posts even if you think it’s not driving much traffic is extremely important in
building awareness in the users’ mind that your site is important enough to visit everyday.”

“I think developing a unique voice is also very important, you can expect to have straight-up talk about a specific episode being poor while at the same time being a fan of the show at BuddyTV. For example, we’ll be honest when we feel a specific episode of 24 or Lost really lacked direction or plot development, yet at the same time we’re huge fans of the show. Transparency is always a good thing.”

Over the years, BuddyTV has seen multiple incarnations, and they have more plans for the future to keep up with what their visitors want from the site as well. Andy considers this one of the most important aspects of building their business. “Lastly, and perhaps most importantly, always be listening to your users and push the envelope on developing features that
improve user experience. We’ve gone through several iterations of BuddyTV and we’re still iterating, our product roadmap is filled with things we want to do and our users want. By delivering the experience your users want, you’ll always be on the right track.”

AuctionAds is pleased to have BuddyTV as our May Publisher of the Month. Think you have what it takes to be an upcoming AuctionAds Publisher of the Month? Tell us why and you just might be featured in an upcoming month.

AuctionAds April ‘07 Payment

The Payments for April have been sent out. Also today marks our 8 week anniversary since launch. Thanks to all the publishers that have made AuctionAds such a great success.

Post Level TLA's Now Live!

Readers, we are excited to announce the arrival of Post Level Text Link Ads!  Post Level TLA's offer many features that our advertisers are looking for including:

The ability to target highly specific popular blog posts.

Maximum of one ad below the post.

Have a full 80 character title and 150 letter description.

Be positioned directly at the end of top posts making it ideal for click throughs.

Each ad will be on a single page only.

Check out this page for more information and to browse our marketplace of Post Level TLA's!

Bonus Amounts for Outage Posted

Bonus amounts for the eBay US tracking outage have been posted to publisher's accounts with a posting date of 4/30. Again, we apologize for the inconvenience this caused.

MediaWhiz Affiliate Network Filinet Enhances Services

Successful Merger of Filinet and R.O.WISE Platforms Completed

NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.

“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”

“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”

MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.

About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser's website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.

About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.

MediaWhiz Appoints Jonathan Shapiro as Chief Executive Officer

Former DoubleClick Sr. Exec. and Industry Veteran to Lead Integration, Growth of Business Units

NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer. Mr. Shapiro will oversee the integration of the company’s suite of marketing services (which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing), as well as lead the development and launch of new and unique services that take advantage of MediaWhiz’s broad service offerings capabilities.

Mr. Shapiro was previously Chief Strategy Officer for DoubleClick, where he was responsible for setting strategy and overseeing M&A. As Senior Vice President of DoubleClick’s Abacus online division, he created DoubleClick’s data strategy and oversaw development of new online targeting products and services. Originally, Mr. Shapiro joined DoubleClick as a Vice President responsible for managing the company’s Internet Advertising Network. Most recently, he was President of Lillian Vernon Corp., responsible for management of the company and its subsidiaries; prior to that, he worked with ZelnickMedia and Ripplewood Holdings on their acquisition of Lillian Vernon Corp. Earlier in his career, Shapiro ran United Media’s Internet business featuring The Dilbert Zone; the site, a top news, information and entertainment destination, was launched in 1996 and was one of the Internet’s first profitable businesses.

“As MediaWhiz continues its efforts to grow internally and acquire new companies, we are confident Jonathan possesses the ideal combination of leadership and online marketing experience to achieve these objectives,” stated Kevin Rowe, Director of Lake Capital.

“I am thrilled to be working with MediaWhiz’s management team to further position the company as an industry leader, providing clients with one of the broadest platforms of online marketing solutions available,” added Jonathan Shapiro, CEO of MediaWhiz.

Following an investment from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, specializing in text link advertisements; and Monetizeit, a leader in lead generation for the financial, consumer and healthcare markets.

About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at mediawhiz.com.

Check Us Out At SES NYC

Make sure you stop by the Text-Link-Ads/AuctionAds booth and rap with our co-founders at SES NYC. Also don't forget to ask for our new Awesome t-shirts!

Increasing Your Traffic through MyBlogLog

Are you trying the increase the popularity of your blog, but you have already tried all of the conventional methods? MyBlogLog is a great service that you can use to increase your traffic.


Here’s how in 3 simple steps:


Create a profile that contains your information as well as your blog’s information. You want to be as detailed as possible and make sure you fill in your contact information because you want to welcome an open channel for communication.
Next, you want to search MyBlogLog for competitor blogs or other blogs that may have your ideal reader base. Once you find a good amount of them create a list for your own record.
Once you have a list of blogs that may contain your ideal readers then you want friend MyBlogLog users that are subscribed to those blogs and could also potentially benefit from your blog. The key to this is not the spam those users, but instead just friend them because a good portion of them will friend you back and visit your blog which should increase your traffic and readership.

Leveraging social communities can be an easy and effective way to increase your traffic and readership. Just be careful when leveraging them because the last thing you want is for people to accuse you of spamming.

Interview with Loren Baker from Search Engine Journal

Loren Baker from Search Engine Journal has been doing a SEO site clinic which has been helping website owners increase their traffic, rankings and links. Because of this I decided to do a short interview with him:

What is Search Engine Journal's benefit from doing a SEO site clinic?

Search Engine Journal benefits by helping the SEO community and companies which are starting their initial SEO by total transparency. We are working together, with our co-authors and guest contributors as a team to offer SEO advice to not only the sites which we have accepted into the SEO Clinic project but also the readers of our column who are working on their SEO. For example, when doing an SEO Clinic for a WordPress powered blog, our goal is that numerous WordPress bloggers will benefit from our SEO recommendations.

Our Resident SEO Pimps benefit via expanded recognition of their expertise and services to the SEO community. I think that it would be easy to charge anywhere from $5,000 to $15,000 in consulting fees for such SEO oriented information and recommendation, but our ultimate mission is to help smaller sites and charities which cannot afford such SEO consultancy fees. In essence, such transparency should benefit the SEO and search marketing community as a whole.

How popular are your SEO clinics? Are they heavily linked to?

These posts have become quite popular throughout the SEO industry and the searchosphere. Many blogs and informational sites have linked to our SEO Clinic pieces, and our hope is that for each Clinic we provide, more sites which fall into the categories of our Clinic "patients" and link to the recommendations.

Do you have any recommendations for bloggers or website owners who looking to increase their links?

In each SEO Clinic, to date, we have discussed ideas for sites, such as TechSmith.com and BigOceans.com to attract links. In essence, the SEO Clinic will attract links to our patients from SEO blogs which cover the free SEO Clinic advice, but in each clinic we provide recommendations to improve links via building relationships with blogs in the niche categories our patients appeal to, and via social media marketing via Digg.com, StumbleUpon and other major traffic and inherent link building avenues.

Elite Retreat San Francisco

I am currently attending the Elite Retreat San Fransisco conference where Shoemoney, Aaron Wall, Lee Dodd, Darren Rowse, Kris Jones and I spoke about online marketing. I know many of you wanted to attend and could not make it, so Kris Jones blogged about the whole event. Make sure you check it out!

New Window Targeting Option

After much demand, we've added the option of opening a new window when a visitor clicks an AuctionAd. This is optional, as some ad blocking software will block any kind of popup. To use it, go into your Get Code page, and check the "Open in New Window" checkbox. To add to existing code, add this to your code:
auctionads_options = "n";
We hope this makes AuctionAds an even better fit for those who choose to use the option!

SEO Poker Tournament This Saturday!

Readers, SEO BlackHat is putting on a SEO Poker Tournament Saturday, March 24, at 9pm GMT.  Instead of a $100 entry fee you instead get in by antying up quality links!  Real cool concept, more sign up info here.

adNet's Jeff Kuntz on Ad Network Strategies

Jeff Kuntz, adNet's SVP of business development, was featured in an article in iMedia Connection. The article was focused on how ad networks can maximize strategies with brand advertisers. Read the full interview here.

Jason Cohen Interviewed on Email Acquisition

Media Whiz co-President, Jason Cohen, was recently interviewed on MediaPost's EmailInsider. The article focuses on email acquisition. Here is the full article.

Optimizing Before You Purchase Links

There are many ways to increase a sites ranking such as purchasing text links, but it seems that people are forgetting the basics. Before you purchase text links I would make sure you have optimized your website for the search engines. Here are the most common mistakes that I see:

Meta Description - Although meta tags don't seem important you would be surprised at how much a unique meta description tag on each page of a website can do to your rankings. You can try stuffing them with keywords to see if it helps, but I recommend tailoring each description to accurately represent the content on each page.

Sitemap - You want to make sure that your web pages are getting indexed by the search engines. If your content does not get indexed how do you expect the search engines to rank it? Using a simple sitemap structure can work well for you if you have a small to medium sized website.

Robots.txt - Most people think that the more pages you have indexed, the more traffic you will receive. In many cases this is not true; by removing duplicate content from the search engines you can actually increase your traffic.

URL strings - A lot of people use content management systems which make their URLs look all funny with extraneous characters. Clean up your URLs, the difference is like night and day.

Code - By using clean and compliant code you can keep your website search engine friendly. You can use basic code elements such as headings or alt tags to help improve your rankings.

There is nothing wrong with purchasing text links, but before you do, I recommend you cover the basics. If you do not do the basics then you will not be getting the most from the text links you purchase.

Joomla AuctionAds Plugin

Justin Cook has created a plugin for Joomla websites here.

Nice job Justin!

New URL Converter and Referral Counter

We're hard at work adding new features and improving AuctionAds. First up is a handy URL converter. This lets you convert any eBay URL into an AuctionAds link. You can use it to link to a your auctions or link to that funny auction you found. Any time you'd use an eBay link, run it through the URL converter and make some money.

Another small feature that many people asked for is a referral count on your Account page. You ask, we deliver.

Blog Consistently

Ever since blogging has gained in popularity people have debated about the optimal number of posts you should be posting. There are those that say if you post too little you will lose your readers and those that say if you post too much you will overwhelm them and also lose your readers. Is there a magic number of posts you should be writing everyday?

I have a completely different take on it, and I'm not necessarily saying I'm right because there are so many factors for a blogger to consider. But the way I see it is that the most important thing is that you're consistent. I believe that once you set the expectations for your readers, you need to be consistent.

If your blog readers are used to you only posting once a week then I don't think you will lose any subscribers by not blogging enough. On the other hand if you write five blog posts per day and then all of the sudden cut back to a couple posts per week it is more likely that you will start to lose your audience.

So instead of worrying about finding the magic number of posts to write just be consistent and give your readers what they have grown to expect.

Contextual AuctionAds

aJay has made a great guide on how to make contextual AuctionAds using Ultimate Tag Warrior. Check it out.

When Do You Post to Your Blog?

Michael Gray from Wolf Howl had an interesting post about what time of day do you post to your blog. One thing that I like to keep in mind when posting is that readers probably have hundreds of options in their feed reader, but the amount of blog posts in their reader decreases over weekends drastically. So if you start posting on the weekends, there is a good chance that you will start gaining new readers because when they can't find anything else that's interesting to read they will at least be able to read your blog post.

Keep your posting schedule the same for a few weeks but also start posting on the weekends. Do this for a month and you should see good growth from it.

AuctionAds Launches!

Readers, we are excited to announce the launch of AuctionAds!  This is a joint venture between ShoeMoney Media and MediaWhiz (TLA's parent company).  AuctionAds is a simple to use, creative implementation of Ebay's affiliate program.  You can see a live example of these ads on the left margin of this blog.

AuctionAds also allows website owners to make more money than going direct to Ebay's program because we will be leveraging our scale against Ebay's tiered payout system.  We also have baked an affiliate program right into the ads so if anyone clicks on your "Ads By AuctionAds" link on your ads and signs up, you stand to make a percentage of their revenues.  Try AuctionAds out and let me know below what you think, thx!

AuctionAds Launch

ShoeMoneyMedia Group Inc. and MediaWhiz Holdings are proud to announce the launch of AuctionAds. AuctionAds provides publishers a new way to monetize their traffic by using the eBay affilaite program.

Why use AuctionAds? - AuctionAds is a one stop shop for international and domestic website owners. AuctionAds provides a very simple way to let webmasters tap into the extremely lucrative eBay affiliate program without needing any programing skills. Its really as simple as copy and paste.

What is the revenue split with publishers? - AuctionAds is purely focused on growth and because of that we are paying out 100% of revenue to our publishers. We are well funded and are not concerned with making a profit in initial stages. In the future we will evaluate and possibly make some changes. The goal of course is to provide the user with the most profitable solution and have a profitable company at the same time. Fortunately, that is possible. As AuctionAds grows so does our volume and ability to leverage higher payouts.

How do I get an AuctionAds account? - Sign Up Here!

TLA on YouTube!

Readers, Loren Feldman from 1938media.com put together this new TLA Advertiser video for us:





Special thanks to Kris Jones of PepperJam Search and Michael Gray, aka GrayWolf for taking time to get filmed!

Idea: If you are a TLA Affiliate you are more than welcome to embed this video in a post and link below it to our $100 in Free Text Link Ads starter kit page like this:

text-link-ads.com/starter_kit.php?referrer=XXXX

(XXXX being your affiliate id)

Just an idea ;)

"SeoClass" launches hands on SEO seminars in NYC

LBB Readers, a very talented group of search marketers has just announced SeoClass which will be a series of hands on seo workshops to be held in NYC.  Michael Gray just announced details of the workshops on his blog here.  The class is put on by a great group of folks including: Jeremy Schoemaker, Rae Hoffman, Todd Malicoat, Greg Niland, and Michael Gray.

I think these smaller workshops are the best settings for site owners to get great instruction and the rare opportunity to ask specific questions about their unique site situation which is key.  I am also looking forward to catching up with these guys now that TLA is out in NYC!  Get more information on SeoClass here.

Don't Lose Your Blog Readers

Darren Rowse from ProBlogger posted a great list of 34 reasons why people unsubscribe from your blog. Darren asked his readers their thoughts on why they unsubscribe from blogs, over 109 people commented and Darren classified all the responses and posted the data.

There are definitely some really interesting reasons why people will unsubscribe from a blog. If you're a blogger, I would consider reading this post and then reading it again to make sure that you're not losing your audience for any of these reasons.

We all spend so much effort building an audience that it's critical we lose as few readers as possible. Similar to the business saying where it's cheaper to keep existing customers rather than finding new ones.

SEO Clinic

Are you doing poorly in the search engines? Loren Baker and his crew from Search Engine Journal are doing a weekly site clinic where they give one lucky winner free SEO advice.

What does a ReviewMe review look like?

We are going to start featuring some of the reviews completed through our service. Our bloggers are doing an outstanding job and we need to start showing off their work! Here are a couple I ran into that are exactly what we are trying to do here.

Graywolf's review of SoloSEO

Devlounge's review of a Ruby on Rails book

Great work!

Purchasing .edu Links

A few days ago I wrote How to Build Trusted Links, which caused a few people to email me about purchasing .edu links. There are a lot of companies that sell .edu links, but most of the links will be on student blogs and not the actual university website. Although this can still build trust, search engines are quite complex and can probably tell the difference between .edu links from student blogs and links from the actual university website. So before you purchase links from .edu sites make sure you know what pages they are going to be placed on because ones from the actual university site will probably create more trust.

MediaWhiz appoints VP to lead upcoming launch of the WhiteDelivery ESP

We are excited to announce that Ken Jerome has been appointed to the position of Vice President of White Delivery ESP (Email Service Provider), a new offering scheduled to launch in the second half of 2007. Mr. Jerome will be based in the Plantation, Fla. office of WhiteDelivery, the email marketing division of MediaWhiz.

WhiteDelivery ESP will provide MediaWhiz’s current and future clients with a comprehensive package of self serve email delivery applications, including such advanced features as behavioral targeting, auto-responders, email confirmation, delivery monitoring, and real-time reporting.

“Ken is an important addition to our company. His knowledge and experience in the email industry will be particularly valuable as we work to develop and launch our new WhiteDelivery ESP offering,” stated Yannick Tessier, Co-President, MediaWhiz.

Mr. Jerome has over 20 years of interactive marketing and multimedia technology management and development experience for Fortune 100 clients. He was most recently Vice President of Client Services and Operations for SubscriberMail, an email service provider specializing in the delivery of permission-based email marketing campaigns. Before that, Mr. Jerome was Vice President of Interactive Multimedia for DCI Marketing, a $300 million firm specializing in POP/POS permanent fixture displays. He was also VP of Operations for Peak Image Communications for over 10 years.

What would you like to see at ReviewMe?

ReviewMe users, we are constantly trying to improve our service. Coming down the improvement pipeline:

- Ability for bloggers to set their own review price. update: completed, details here.
- Affiliate program. update: completed, details here.
What other changes or features would you like to see? Thanks for your feedback!

Our Parent Company, MediaWhiz, launches a blog!

Our parent company, MediaWhiz, has recently launched a blog. The rss feed can be found here. Many internet marketers are not familiar with the various services offered by MediaWhiz. They are:

Email Marketing by White Delivery

Affiliate Marketing by Filinet

Lead Generation by Coregistrations.com

Specialty Lead Generation by MonetizIt

Display Advertising by AdNet

Text Link Advertising by TLA

Paid Blog Reviews by ReviewMe

Subscribe to the MediaWhiz Blog to stay on top of all our news!

MediaWhiz's Blog and List of Services!

Our parent company, MediaWhiz, has recently launched a blog.  The rss feed can be found here.  Many internet marketers are not familiar with the various services offered by MediaWhiz.  They are:Email Marketing by White DeliveryAffiliate Marketing by Filinet

Lead Generation by Coregistrations.comSpecialty Lead Generation by MonetizIt

Display Advertising by AdNetText Link Advertising by TLA

Paid Blog Reviews by ReviewMeSubscribe to the MediaWhiz Blog to stay on top of all our news!

MediaWhiz to exhibit at Ad Tech SF

Come out and meet some of the MediaWhiz team April 24-26 at Ad Tech San Francisco! This is the first time MediaWhiz will exhibit as an integrated group of companies and services. Our booth is #5644. Please stop by and say hello.

Guide to buying links

Loren Baker from Search Engine Journal wrote a great guide to buying links, directory listings, and paid reviews for blogs. Loren does a great job of breaking down all the different vendors that sell links, paid reviews, and directory listings. Loren also covers tips for purchasing links from these sources.

Here is what he had to say about Text Link Ads and ReviewMeâText Link Ads is probably the most popular of the link ad companies, with over 10,000 publishers in their network and a lot of promotions and advertising on SEO and publisher industry blogs and sites. Link prices are based upon the authority of each site and charged per month.

ReviewMe is a more targeted approach to paid blogger reviews. Advertisers are given access to ReviewMeâs lists of niche publishers, and can request reviews on specific blogs (and only those blogs), instead of using the mass review approach. The end result is more thoughtful content and reviews of your products, for a higher price. Pricing is set per blog and based upon that blogâs popularity, readership and incoming links.

Attention NYC Area Publishers and Advertisers

We are looking for NYC area TLA publishers and advertisers to participate in new videos we are shooting for our website.  Our video company can come meet you in the city and get you and your website featured in our upcoming videos.  Please email me at pgavin (at) text-link-ads.com if you are interested in participating.  It will be a great way to get additional press and traffic to your website.  Thanks!

Who Needs Search Engine Traffic?

Brian Provost shows you how to get your traffic fired up without the search engines.

Building Links through Widgets

Links, links and links! That's what everyone is looking for so that they can increase their search engine rankings and traffic. Some people increase their links by purchasing them or even linkbaiting, but why not through widgets?

Widgets have been a hot topic for the last few months because they are a great source of links. Just think about all the blogs that use a flickr widget to show off their pictures. With over 1 million backward links according to Google it shows that widgets have been really effective for flickr.

If you want to increase your backward links through widgets
you have a few options:

You can create widgets for your website and distribute them. For example, Problogger lets readers put his content on their site through a simple widget.

Create widgets for popular services such as YouTube, Digg and flickr and distribute them through your website. This can be very effective because these services have large user bases who would love to use your widget. All you have to do is embed a link to your site within every widget.

Do you know of any other unique ways to increase your link popularity?

The Linkbait of Linkbait Articles

For anyone that is looking to catch up on their linkbait reading, Lyndon Antcliff has posted The Enormous Linkbait List that contains a list of more than 65 links to articles on linkbaiting. These articles cover everything from what linkbait is to advanced guides to linkbaiting and more. 

This is a great resource for everyone, it doesn't matter if you are new to linkbaiting or if you've been writing viral content for years, there is something in here for you. It is funny because this list of linkbait articles is actually a good linkbait article in of itself.

LinkBaiting and Social Media Marketing Guide

Readers, Andy Hagans has written a great guide on linkbaiting and social media marketing that can be found here.  This is a great guide for anyone wanting to learn how to leverage this great link building strategy.  It is important to build links using as many strategies as possible and leveraging social media is definitely a great supplement to a holistic link building campaign.

Exploiting Google Filters

Joe Whyte recently wrote a blog post about Google filters and how you can get around them as well as exploit them. It seems it has been creating a lot of controversy because of the point he discusses.

What do you think?

MediaWhiz Appoints New Chief Financial Officer, Director of Marketing

MediaWhiz today announced it has appointed Thomas Lanzetta to Chief Financial Officer and Danay Escanaverino to Director of Marketing. The appointments are a key part of MediaWhiz’s efforts to integrate its multiple business operations as it continues to grow and acquire new companies.
“We are excited to welcome Tom as the new CFO of MediaWhiz. His strong financial management experience will be invaluable as we integrate our multiple divisions and continue to expand over the coming months,” stated Jason Cohen, Co-President, MediaWhiz. “We are also pleased to promote Danay to Director of Marketing. She has been an essential member of our team over the past several years, and in this new role she will greatly assist MediaWhiz as we continue to grow in 2007 and beyond,” stated Yannick Tessier, Co-President, MediaWhiz.

Thomas Lanzetta has over 15 years of financial management experience, including 10 years of experience managing world class internet professional service firms. Mr. Lanzetta was most recently Chief Operating Officer of Agency.com (formerly NASDAQ: ACOM), a leading global internet development and marketing firm. In this role, he was responsible for driving the financial and strategic performance of Agency’s multiple offices worldwide with more than 500 employees. Mr. Lanzetta was also part of a team that managed the company through a successful IPO.

No More Top Diggers List

Kevin Rose, founder of Digg, has just announced that as of tomorrow they will take down the Top Diggers list in an attempt to slow down the gaming of Digg.

After considerable internal debate and discussion with many of those who make up the Top Digger list, we've decided to remove the list beginning tomorrow.

Even though Kevin says that this move was discussed with many Diggers that make up the Top Digger list I expect that this will upset quite a few of the active members. I personally know several people whom are top diggers and I can tell you this as much news to them as it is to you and I.

It is widely known that Digg can be a powerful resource for link building. A story that hits the homepage of Digg can often result in 500-1000 links to that site. This has made Digg very popular within the SEO community and because there are many people who can't write good enough content to make the homepage they resort to trying gaming the system.

What does this have to do with the story? Well many people have begun offering Top Diggers payment if they will submit their stories and many are even trying to buy powerful Digg accounts. So will this slow it down? I suppose it will a little bit but that comes at the expense of making the core user base of Digg upset. It will still not be hard to find out who the powerful Diggers are either, but it will slow a lot of people down

It will be interesting to see how the community reacts to this news. What do you think, will it upset the Diggers? Will this slow down the gaming of Digg?

TLA Welcomes Neil Patel and Cameron Olthuis!

LBB Readers, I am very excited to announce the addition of Neil and Cameron as regular contributors and TLA Evangelists!  More details on their role with TLA here.

TLA Evangelist: Neil Patel

Neil Patel is an Internet marketing consultant and the founder of ACS which was started in 2002. He has lead Internet marketing strategies for small and medium sized businesses as well as top companies such as Hewlett Packard and Samsung. His experiences include search engine marketing and social media marketing.
Currently Neil is involved with the web 2.0 and online marketing community. He regularly attends web 2.0 meetups as well as industry conferences such as Search Engine Strategies and Ad:Tech.

TLA Evangelist: Cameron Olthuis

Cameron Olthuis is a web marketing strategist who specializes in social media marketing and search engine optimization. Cameron became a partner in the web marketing company, ACS in early 2006 as the Director of Marketing and is responsible for crafting the marketing strategies for both ACS's clients and ACS's own products.

Cameron has been involved in online marketing since 2000 when he started his own business that he eventually sold and then moved onto consulting roles and client-side positions. Cameron has worked with companies ranging in size from small businesses to Fortune 500 companies.

Cameron is actively involved in the online marketing community. He speaks regularly at industry conferences and seminars, participates in a number of organizations, and writes articles and blog posts for a variety of marketing publications.