Search always seems to be searching for the next big thing to drive traffic and results. This time, it’s music. Microsoft states that 10 percent of online searches are entertainment-based. Nearly three quarters of that percentage pertains to searches of music lyrics. That may not seem like much but it is enough of a sampling to propel Bing and Google into music search. Both Bing and Google will look to include song streaming, tour dates, lyrics and link acquisition opportunities within their search capabilities. For performance marketers, link acquisition’s role in music search is most important.
With the popularity of online song streaming on the rise, music downloads have stalled. Stalled downloads mean diminished returns. The logical next step in streaming is an ad-supported system. The music industry as a whole is still reeling from piracy issues, which threatened to permanently cripple record labels. The emergence of an ad-supported system has prompted some record executives to develop their own ad-supported streaming websites. As the music industry prepares to go digital by necessity, digital marketers and SEO link acquisition teams should collaborate with record executives to ensure they buy relevant ads that will target the right audience. The music industry has lost millions via illegal downloads. The pitch from link acquisition experts should focus on helping record executives sing a happy authority song.
No hay comentarios:
Publicar un comentario