Google Me or Not

When I first heard about Google Me, the search engine’s latest foray into the social media space, I thought of the numerous times I have googled myself. Though I never knew what I was looking for or hoping to find, I was confident in and trusting of Google to come through on page one. With Google, reality and perception have proved to be one in the same. Google Search’s propensity toward reliability and relevance could turn out to be the keys in making Google Me a success, even in what is becoming an over-saturated social environment.

Simplicity and user-friendliness are what set Google apart from other search engines. There’s nothing flashy about the homepage. It’s not cluttered with celebrity news, sports scores or trending alerts. It’s a search engine. People find that comforting. Advertisers are rather fond of it, as well, especially when it comes to ad dollars and cents. Mirroring Google Me after the search engine should drive similar results for individual users and those controlling ad spend. Yet, many industry insiders are concerned about Google’s chances of making a dent in Facebook’s stronghold of social media. There is no arguing that in spite of its recent privacy kerfuffle, Facebook remains the social network of choice for individuals, businesses and advertisers. But in the seemingly infinite online space, it’s hard to imagine that anything Google related would have a difficult time catching on.