A new study released by Forrester finds that the average US household spends as much time online as they do in front of the tube or flat screen. With only a couple of weeks to go until the start of 2011, these findings may give proponents of Internet TV something worthy of a champagne toast.
Since 2005, internet use has skyrocketed by 121% while television usage percentages have remained consistent. The easy accessibility of the web is a major factor; people go online at home, at work and via mobile phones. Now add TV to the mix. Accessibility to the web via your television beings convenience and user reach to a whole new level. This is an important consideration for advertisers and marketers looking to effectively target audiences for products and services.
As Google TV and other Internet TV options emerge in the coming year, digital and traditional marketers should think about joining forces to maximize consumer reach leveraging this new medium. In an earlier blog, I mentioned that the engagement ability of Google TV is hard to quantify. But on the heels of this Forrester study, I believe it makes the case for investing in Google TV easier to support.
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