Taking Your Online Learning Program to the Head of the Class

By: Daryl Colwell, MediaWhiz VP of Business Development

The online education vertical is highly competitive. That’s great for web-based learning programs as long as they target the right student. It all starts with partnering with the proper affiliate, one with proven qualified lead generation experience and knowledge of the marketplace.

Qualified leads delivered exclusively to your online education landing page from a robust affiliate network are what drive results - increases in callable rates, hot transfer rates and student enrollment and decreases in enrollment costs. Still, it is important for online education programs and portals to be fully aware of their goals. Knowledge is power. Understanding what you hope to gain will help trustworthy affiliate networks improve offer targeting. Aligning with a reliable affiliate network with access to Email Marketing, Search Marketing, Data Acquisition and Display Advertising is critically important to success in the online education vertical.

Unfortunately, shady affiliates do not adhere to lead exclusivity. They often sell and resell leads to reduce internal expenses and heighten their own ROI. In order to maximize the effectiveness of marketing spend, online education portals must distinguish crooked monetization practices from above board affiliate networks.

When conducting affiliate research, there are several factors that will distinguish a good fit from a bad fit. The right network should be technologically savvy. It should be equipped to build and host select microsites dedicated to your vertical as well as be able to leverage proprietary and 3rd party technologies. Such advancements improve lead filtering, qualification and validation. They also allow for continuous testing and optimizing of your campaign, which can drastically lower enrollment costs and help you acquire qualified enrollment leads more profitably.  It bears repeating that perhaps the most important factor in generating qualified leads within the online education vertical is ensuring the exclusivity of your leads. Exclusivity means quality. Quality drives results.